Patty Audience in United States

Patty has an estimated audience of 2,554,568 people in United States. 56.9% are female, 43.1% are male, average age 36.0. Top regions: California, Florida, Texas. Top brand affinities: Online food ordering, Whataburger, Local food, Superman, In-N-Out Burger.

The average Patty fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Online food ordering, Whataburger, Local food, with strongest over-indexing on Online food ordering (7.71× the country average). Demographically, the Patty audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Patty fans

Demographic split for Patty audience in United States
MetricValue
Female56.9%
Male43.1%
Average age36.0
Estimated audience size2,554,568

Audience persona

The typical Patty fan in United States is more female, around 36.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Online food ordering.

Top regions in United States

Top regions ranked by reach for Patty in United States
RegionReachAffinity
California286,3871.02×
Florida183,9841.06×
Texas177,8040.81×
New York133,2330.93×
Tennessee97,4651.9×
Arkansas73,8623.51×
North Carolina73,3090.95×
Illinois69,0300.81×
Pennsylvania67,6930.79×
Arizona65,9941.27×
Kentucky60,1521.88×
Georgia58,4450.74×
Ohio56,4750.72×
Virginia56,2050.9×
Washington55,1841.08×
New Jersey50,9990.78×
Michigan46,1790.69×
Massachusetts45,8670.91×
Indiana38,3520.82×
Oregon37,6581.29×
Delaware36,6065.19×
Connecticut32,8201.28×
Maryland32,5490.74×
Missouri31,4320.76×
Idaho27,5322.15×
West Virginia26,3102.21×
South Carolina24,5480.64×
Alabama23,6420.66×
Wisconsin23,5520.61×
Colorado23,4770.58×
Minnesota23,2160.63×
Louisiana22,2980.68×
Nevada19,2930.78×
Oklahoma19,1190.67×
Mississippi14,7640.7×
Utah13,2460.58×
Iowa11,9080.57×
Kansas11,4060.57×
Rhode Island8,7601.08×
Nebraska8,5530.67×
New Hampshire7,7590.77×
Hawaii7,4560.68×
New Mexico7,0250.55×
Maine6,8670.75×
Washington, District of Columbia5,3570.7×
South Dakota3,9990.68×
Alaska3,5420.65×
Montana3,2760.46×
North Dakota2,3460.45×
Vermont2,0190.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Patty audience
BrandAffinityCategory
Online food ordering7.71×Food & Beverages
Whataburger4.76×Food & Beverages
Local food3.6×Food & Beverages
Superman1.52×Movies & TV
In-N-Out Burger2.63×Food & Beverages
Panera Bread2.61×Food & Beverages
Fast food1.74×Food & Beverages
Do it yourself (DIY)1.58×Home & Garden
Burger King1.81×Food & Beverages
Street food2.52×Food & Beverages
Grilling1.59×Food & Beverages
Fast casual restaurants2.28×Food & Beverages
Nike1.81×Fashion & Accessoires
Alpine skiing2.59×Sports
Los Angeles Lakers1.76×Sports
Artificial nails2.66×Beauty & Wellness
Streetwear1.71×Fashion & Accessoires
Nail salon2.42×Beauty & Wellness
Smoked meat3.04×Food & Beverages
Steakhouse2.14×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Patty audience
TraitClusterScore
Urban LifestyleOPEN1.52
Healthy LifestyleBALANCE1.44
Sports ActivityPOWER1.44
Early Adopter MentalityPOWER1.39
Luxury OrientationPREMIUM1.38
IndulgenceJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Patty
CountryShare
United States35.3%
Brazil17.8%
Germany12.5%

See Patty audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Patty have in United States?

Patty has an estimated audience of 2,554,568 people in United States, concentrated in California and Florida.

What is the gender split and age of Patty fans?

56.9% of Patty fans are female, 43.1% are male, with an average age of 36.0 years.

Which brands do Patty fans like most?

Patty fans show strongest brand affinity for Online food ordering (7.71×), Whataburger (4.76×), and Local food (3.6×) over the country average.

Where do Patty fans live in United States?

Patty fans in United States are most concentrated in California (reach 286,387), Florida (reach 183,984), and Texas (reach 177,804). These three regions account for the largest share of the active audience.

What other brands do Patty fans also like?

Beyond Patty itself, the audience over-indexes on Whataburger (4.76×), Local food (3.6×), Superman (1.52×), and In-N-Out Burger (2.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Patty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.