Rascasse Audience Intelligence

Patty Audience in United States

A data profile of the people who buy, follow and care about Patty in United States — modelled from more than twelve digital signal sources. Patty has an estimated audience of 2,554,568 people in United States.

#81among Dish in United States#5569among Topic in United States#718in Food & Beverages

The average Patty fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Whataburger, Online food ordering, Burger King, with strongest over-indexing on Whataburger (4.56× the country average).

Demographically, the Patty audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Patty fan in United States is more female, around 36.0 years old, with strong Indulgence tendencies and a notable affinity for Whataburger.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Patty profile in United States.

Audience size
2.6M
in United States
Gender
56.9%♀
43.1% male
Age
36.0
average years
Country rank
#11722
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Patty fans

56.9% are female, 43.1% are male, average age 36.0.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Patty audience in United States
MetricValue
Female56.9%
Male43.1%
Average age36.0
Estimated audience size2,554,568
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Patty audience in United States
Age bracketShare%
16-1925%
20-2926%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

35.3%

of the worldwide Patty audience comes from United States.

Worldwide audience distribution share by country for Patty
CountryShare
United States35.3%
Brazil17.8%
Germany12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Patty audience in United States is strongest.

Fig. 05

Top regions by affinity

Patty fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~50K6.72×
02Arkansas~80K3.94×
03West Virginia~30K2.14×
04Idaho~20K1.89×
05Kentucky~60K1.88×
06Tennessee~90K1.83×
07Oregon~40K1.23×
08Connecticut~30K1.17×
09Arizona~60K1.16×
10Rhode Island~8K1.04×
11Florida~200K0.98×
12Washington~50K0.97×
13California~300K0.95×
14North Carolina~70K0.89×
15Massachusetts~40K0.85×
16New York~100K0.84×
17Alaska~5K0.84×
18Maine~8K0.83×
19Virginia~50K0.82×
20New Hampshire~8K0.82×
21South Dakota~5K0.82×
22Missouri~30K0.78×
23Indiana~40K0.77×
24Nevada~20K0.77×
25New Jersey~50K0.76×
26Louisiana~20K0.76×
27Mississippi~20K0.76×
28Hawaii~8K0.76×
29Vermont~3K0.76×
30Pennsylvania~60K0.75×
31Illinois~60K0.75×
32Nebraska~10K0.75×
33Washington, District of Columbia~6K0.75×
34North Dakota~4K0.75×
35Texas~200K0.74×
36Maryland~30K0.72×
37Oklahoma~20K0.71×
38Montana~5K0.71×
39Georgia~60K0.70×
40Ohio~50K0.69×
41Alabama~20K0.69×
42New Mexico~9K0.67×
43Michigan~40K0.66×
44South Carolina~30K0.66×
45Minnesota~20K0.65×
46Iowa~10K0.65×
47Kansas~10K0.65×
48Wisconsin~20K0.63×
49Utah~10K0.63×
50Colorado~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Patty, United States
0.60×1.00×6.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Patty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Patty audience
#·InterestCategoryAffinity×
01Online food orderingFood & Beverages4.82×
02WhataburgerFood & Beverages4.56×
03Non-alcoholic beverageFood & Beverages2.74×
04Street foodFood & Beverages2.73×
05SteakhouseFood & Beverages2.70×
06Microwave ovenHome & Garden2.43×
07Panera BreadFood & Beverages2.38×
08Burger KingFood & Beverages2.25×
09CocktailFood & Beverages2.10×
10Local foodFood & Beverages2.00×
11InnovationBusiness & Career1.99×
12In-N-Out BurgerFood & Beverages1.92×
13BakeryFood & Beverages1.86×
14BakingFood & Beverages1.83×
15GrillingFood & Beverages1.81×
16Snack foodFood & Beverages1.75×
17VeganismFood & Beverages1.74×
18BarbecueFood & Beverages1.73×
19RecipesFood & Beverages1.54×
20Trader Joe'sShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Patty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Patty audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.92×
Urban LifestyleOPEN1.56×
Career OrientationPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Patty audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
ExtroversionTHRILL0.89×
TravellingTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Patty have in United States?

Patty has an estimated audience of 2,554,568 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Patty fans?

56.9% of Patty fans are female, 43.1% are male, with an average age of 36.0 years.

03

Which brands do Patty fans like most?

Patty fans show strongest brand affinity for Whataburger (4.56×), Online food ordering (4.82×), and Burger King (2.25×) over the country average.

04

Where do Patty fans live in United States?

Patty fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Patty fans also like?

Beyond Patty itself, the audience over-indexes on Online food ordering (4.82×), Burger King (2.25×), Recipes (1.54×), and Panera Bread (2.38×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Patty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Patty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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