A data profile of the people who buy, follow and care about Coca-Cola in Brazil — modelled from more than twelve digital signal sources. Coca-Cola has an estimated audience of 5,538,001 people in Brazil.
The average Coca-Cola fan in Brazil is 40.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Soft drinks, Scooby-Doo, Burger King, with strongest over-indexing on Soft drinks (2.99× the country average).
Demographically, the Coca-Cola audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Social Media Usage, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Coca-Cola fan in Brazil is more female, around 40.3 years old, with strong Social Media Usage tendencies and a notable affinity for Soft drinks.
The key figures that characterise the Coca-Cola profile in Brazil.
57.1% are female, 42.9% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 40.3 |
| Estimated audience size | 5,538,001 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 26% |
of the worldwide Coca-Cola audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.0% |
| Brazil | 12.5% |
| Mexico | 7.2% |
Where the Coca-Cola audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pernambuco | ~300K | 1.28× | |
| 02 | Rio de Janeiro | ~600K | 1.26× | |
| 03 | Alagoas | ~90K | 1.24× | |
| 04 | Mato Grosso do Sul | ~90K | 1.18× | |
| 05 | Acre | ~20K | 1.11× | |
| 06 | Amazonas | ~100K | 1.08× | |
| 07 | Sergipe | ~60K | 1.08× | |
| 08 | Pará | ~200K | 1.03× | |
| 09 | Federal District | ~90K | 1.02× | |
| 10 | Maranhão | ~100K | 1.00× | |
| 11 | Rondônia | ~40K | 1.00× | |
| 12 | Amapá | ~20K | 1.00× | |
| 13 | Roraima | ~10K | 1.00× | |
| 14 | Piauí | ~70K | 0.99× | |
| 15 | Goiás | ~200K | 0.98× | |
| 16 | Paraíba | ~100K | 0.98× | |
| 17 | Mato Grosso | ~90K | 0.95× | |
| 18 | Rio Grande do Sul | ~300K | 0.93× | |
| 19 | Espírito Santo | ~100K | 0.93× | |
| 20 | Minas Gerais | ~500K | 0.91× | |
| 21 | Paraná | ~300K | 0.91× | |
| 22 | Rio Grande do Norte | ~80K | 0.91× | |
| 23 | São Paulo | ~1M | 0.90× | |
| 24 | Bahia | ~300K | 0.87× | |
| 25 | Ceará | ~200K | 0.85× | |
| 26 | Santa Catarina | ~200K | 0.81× | |
| 27 | Tocantins | ~30K | 0.80× |
The strongest cross-interests of the Coca-Cola audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Soft drinks | Food & Beverages | 2.99× | ||
| 02 | Coca-Cola Zero | Food & Beverages | 2.31× | ||
| 03 | Dove (chocolate) | Food & Beverages | 2.11× | ||
| 04 | Fanta | Food & Beverages | 2.04× | ||
| 05 | Tokio Marine | Business & Career | 1.87× | ||
| 06 | KFC | Food & Beverages | 1.86× | ||
| 07 | Fried chicken | Food & Beverages | 1.84× | ||
| 08 | Scooby-Doo | Movies & TV | 1.77× | ||
| 09 | Ballantine's | Food & Beverages | 1.71× | ||
| 10 | Financial institution | Business & Career | 1.65× | ||
| 11 | Tramontina | Business & Career | 1.64× | ||
| 12 | Baby powder | Kids & Family | 1.63× | ||
| 13 | TIM Brasil | Technology & Electronics | 1.61× | ||
| 14 | Pizza Hut | Food & Beverages | 1.59× | ||
| 15 | Scotch whisky | Food & Beverages | 1.59× | ||
| 16 | Listerine | Beauty & Wellness | 1.59× | ||
| 17 | Avon, Colorado | Travel & Leisure | 1.55× | ||
| 18 | Burger King | Food & Beverages | 1.51× | ||
| 19 | Mouthwash | Health | 1.51× | ||
| 20 | Nivea | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Spirituality | BALANCE | 0.91× | |
| Urban Lifestyle | OPEN | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.59× | |
| Design Affinity | PREMIUM | 0.60× | |
| Individualism | JOY | 0.61× |
Coca-Cola's target market in Brazil covers an estimated 5,538,001 people, concentrated in São Paulo and Rio de Janeiro.
57.1% of the Coca-Cola audience are female, 42.9% are male, with an average age of 40.3 years.
Coca-Cola fans show strongest brand affinity for Soft drinks (2.99×), Scooby-Doo (1.77×), and Burger King (1.51×) over the country average.
Coca-Cola fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~600K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Coca-Cola itself, the audience over-indexes on Scooby-Doo (1.77×), Burger King (1.51×), Mouthwash (1.51×), and Financial institution (1.65×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Coca-Cola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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