Rascasse Audience Intelligence

Club Mate Target Market in Germany

A data profile of the people who buy, follow and care about Club Mate in Germany — modelled from more than twelve digital signal sources. Club Mate has an estimated audience of 344,983 people in Germany.

#1999among Brand in Germany#777in Food & Beverages

The average Club Mate fan in Germany is 38.1 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Yerba mate, Schweppes, Herbal tea, with strongest over-indexing on Yerba mate (58.62× the country average).

Demographically, the Club Mate audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Club Mate fan in Germany is balanced, around 38.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Yerba mate.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Club Mate profile in Germany.

Audience size
345K
in Germany
Gender
49.0%♀
51.0% male
Age
38.1
average years
Country rank
#15685
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Club Mate

49.0% are female, 51.0% are male, average age 38.1.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Club Mate audience in Germany
MetricValue
Female49.0%
Male51.0%
Average age38.1
Estimated audience size344,983
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Club Mate audience in Germany
Age bracketShare%
16-1919%
20-2923%
30-3922%
40-4921%
50+15%
Fig. 04

Worldwide distribution

47.8%

of the worldwide Club Mate audience comes from Germany.

Worldwide audience distribution share by country for Club Mate
CountryShare
Germany47.8%
France7.0%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Club Mate audience in Germany is strongest.

Fig. 05

Top regions by affinity

Club Mate customers by region in Germany
#RegionReachAffinity×
01Berlin~30K1.99×
02Sachsen~20K1.35×
03Bayern~70K1.16×
04Hamburg~9K1.16×
05Thüringen~10K1.09×
06Brandenburg~10K1.00×
07Sachsen-Anhalt~9K0.94×
08Baden-Württemberg~40K0.90×
09Bremen~3K0.90×
10Hessen~20K0.88×
11Nordrhein-Westfalen~70K0.84×
12Mecklenburg-Vorpommern~6K0.82×
13Niedersachsen~30K0.79×
14Schleswig-Holstein~10K0.76×
15Rheinland-Pfalz~10K0.75×
16Saarland~3K0.74×
Fig. 06

Affinity by region

Affinity by region — Club Mate, Germany
0.74×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Club Mate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Club Mate audience
#·InterestCategoryAffinity×
01Yerba mateFood & Beverages58.62×
02SchweppesFood & Beverages26.03×
03Herbal teaFood & Beverages9.90×
04CaffeineFood & Beverages8.91×
05CurlingSports6.74×
06Malt whiskyFood & Beverages5.61×
07Marie CurieBusiness & Career5.61×
08Green teaFood & Beverages4.53×
09PGA ChampionshipSports3.76×
10Non-alcoholic beverageFood & Beverages2.87×
11Soft drinksFood & Beverages2.65×
12High schoolBusiness & Career1.86×
13Tour de FranceSports1.85×
14CrochetHome & Garden1.83×
15Western UnionBusiness & Career1.80×
16French BulldogPets & Animals1.78×
17Siberian HuskyPets & Animals1.74×
18KitchenHome & Garden1.64×
19Labrador RetrieverPets & Animals1.63×
20Netto Marken-DiscountShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Club Mate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Club Mate audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.48×
IndulgenceJOY1.33×
Luxury OrientationPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Club Mate audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
Social Media UsageJOY0.91×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Club Mate's target market in Germany?

Club Mate's target market in Germany covers an estimated 344,983 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Club Mate customers?

49.0% of the Club Mate audience are female, 51.0% are male, with an average age of 38.1 years.

03

Which brands do Club Mate fans like most?

Club Mate fans show strongest brand affinity for Yerba mate (58.62×), Schweppes (26.03×), and Herbal tea (9.9×) over the country average.

04

Where do Club Mate fans live in Germany?

Club Mate fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Club Mate fans also like?

Beyond Club Mate itself, the audience over-indexes on Schweppes (26.03×), Herbal tea (9.9×), Caffeine (8.91×), and Netto Marken-Discount (1.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Club Mate audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Club Mate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →