Club Mate Audience in Germany
Club Mate has an estimated audience of 349,940 people in Germany. 53.7% are female, 46.3% are male, average age 38.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gil Ofarim, Corfu (regional unit), Home construction, Unique Gifts, CAC 40.
The average Club Mate fan in Germany is 38.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gil Ofarim, Corfu (regional unit), Home construction, with strongest over-indexing on Gil Ofarim (2.55× the country average). Demographically, the Club Mate audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Club Mate fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 38.2 |
| Estimated audience size | 349,940 |
Audience persona
The typical Club Mate fan in Germany is balanced, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 67,782 | 1.2× |
| Nordrhein-Westfalen | 66,355 | 0.87× |
| Baden-Württemberg | 44,071 | 0.92× |
| Berlin | 32,490 | 2.08× |
| Niedersachsen | 26,817 | 0.79× |
| Hessen | 24,412 | 0.92× |
| Sachsen | 23,163 | 1.35× |
| Rheinland-Pfalz | 13,064 | 0.75× |
| Brandenburg | 10,621 | 0.98× |
| Hamburg | 9,535 | 1.21× |
| Schleswig-Holstein | 9,447 | 0.75× |
| Thüringen | 9,188 | 1.03× |
| Sachsen-Anhalt | 7,844 | 0.87× |
| Mecklenburg-Vorpommern | 5,171 | 0.77× |
| Saarland | 2,984 | 0.69× |
| Bremen | 2,495 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.55× | Music & Radio |
| Corfu (regional unit) | 6.2× | Travel & Leisure |
| Home construction | 1.64× | Home & Garden |
| Unique Gifts | 1.92× | Shopping |
| CAC 40 | 2.03× | Business & Career |
| Progressive rock | 1.95× | Music & Radio |
| Haberler | 1.53× | News |
| Birthday Gifts | 1.78× | Kids & Family |
| Emil Nolde | 3.38× | Arts & Culture |
| Business English | 1.75× | Business & Career |
| Home Delivery | 1.72× | Food & Beverages |
| Joko Winterscheidt | 2.66× | Movies & TV |
| Sixx | 1.68× | Movies & TV |
| Bank account | 1.51× | Business & Career |
| Haute Route | 7.34× | Sports |
| Whist | 2.53× | Games |
| Stamp collecting | 2.4× | Home & Garden |
| Keeper (password manager) | 1.81× | Technology & Electronics |
| Graham Greene (actor) | 1.62× | |
| Hypothec | 2.23× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.75 |
| Sustainability | BALANCE | 1.61 |
| DIY Mentality | THRILL | 1.5 |
| Luxury Orientation | PREMIUM | 1.5 |
| Indulgence | JOY | 1.47 |
| Design Affinity | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 48.6% |
| France | 7.2% |
| United Kingdom | 5.5% |
See Club Mate audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Club Mate have in Germany?
Club Mate has an estimated audience of 349,940 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Club Mate fans?
53.7% of Club Mate fans are female, 46.3% are male, with an average age of 38.2 years.
Which brands do Club Mate fans like most?
Club Mate fans show strongest brand affinity for Gil Ofarim (2.55×), Corfu (regional unit) (6.2×), and Home construction (1.64×) over the country average.
Where do Club Mate fans live in Germany?
Club Mate fans in Germany are most concentrated in Bayern (reach 67,782), Nordrhein-Westfalen (reach 66,355), and Baden-Württemberg (reach 44,071). These three regions account for the largest share of the active audience.
What other brands do Club Mate fans also like?
Beyond Club Mate itself, the audience over-indexes on Corfu (regional unit) (6.2×), Home construction (1.64×), Unique Gifts (1.92×), and CAC 40 (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Club Mate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.