Curling Audience in Germany
A data profile of the people who buy, follow and care about Curling in Germany — modelled from more than twelve digital signal sources. Curling has an estimated audience of 412,652 people in Germany.
The average Curling fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Red Bull Records, Bauhaus, Tee-ball, with strongest over-indexing on Red Bull Records (20.14× the country average).
Demographically, the Curling audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Curling fan in Germany is more female, around 42.8 years old, with strong Mindfulness tendencies and a notable affinity for Red Bull Records.
At a glance
The key figures that characterise the Curling profile in Germany.
Search interest · 12-month trend
Demographics of Curling fans
69.4% are female, 30.6% are male, average age 42.8.
Gender split
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 42.8 |
| Estimated audience size | 412,652 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Curling audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.8% |
| China | 15.9% |
| Canada | 6.9% |
Geography
Where the Curling audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~40K | 1.23× | |
| 02 | Bayern | ~80K | 1.17× | |
| 03 | Baden-Württemberg | ~70K | 1.17× | |
| 04 | Berlin | ~20K | 1.17× | |
| 05 | Sachsen | ~20K | 1.15× | |
| 06 | Hamburg | ~10K | 1.10× | |
| 07 | Nordrhein-Westfalen | ~90K | 1.00× | |
| 08 | Thüringen | ~10K | 0.98× | |
| 09 | Bremen | ~3K | 0.98× | |
| 10 | Niedersachsen | ~40K | 0.96× | |
| 11 | Brandenburg | ~10K | 0.94× | |
| 12 | Rheinland-Pfalz | ~20K | 0.93× | |
| 13 | Schleswig-Holstein | ~10K | 0.92× | |
| 14 | Saarland | ~4K | 0.85× | |
| 15 | Sachsen-Anhalt | ~9K | 0.81× | |
| 16 | Mecklenburg-Vorpommern | ~6K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Curling audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tee-ball | Sports | 41.35× | ||
| 02 | Red Bull Records | Music & Radio | 20.14× | ||
| 03 | Legally Blonde | Movies & TV | 14.37× | ||
| 04 | Ball | Sports | 10.49× | ||
| 05 | Eva Mendes | Movies & TV | 9.85× | ||
| 06 | rugby | Sports | 4.65× | ||
| 07 | Bauhaus | Shopping | 3.49× | ||
| 08 | Fielmann | Health | 2.66× | ||
| 09 | Netto Marken-Discount | Shopping | 2.36× | ||
| 10 | Edeka | Shopping | 1.99× | ||
| 11 | Culture | Literature | 1.88× | ||
| 12 | Current events | Arts & Culture | 1.81× | ||
| 13 | Advertising | Business & Career | 1.81× | ||
| 14 | EBay | Shopping | 1.80× | ||
| 15 | Social media | Business & Career | 1.74× | ||
| 16 | Kaufland | Shopping | 1.70× | ||
| 17 | Germany | Travel & Leisure | 1.65× | ||
| 18 | Leisure | Travel & Leisure | 1.58× | ||
| 19 | Europe | Travel & Leisure | 1.57× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.55× |
Personality of the Curling audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.53× | |
| Spirituality | BALANCE | 1.39× | |
| Extroversion | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.92× | |
| Early Adopter Mentality | POWER | 1.00× | |
| Career Orientation | POWER | 1.01× |
Frequently asked questions
How many fans does Curling have in Germany?
Curling has an estimated audience of 412,652 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Curling fans?
69.4% of Curling fans are female, 30.6% are male, with an average age of 42.8 years.
Which brands do Curling fans like most?
Curling fans show strongest brand affinity for Red Bull Records (20.14×), Bauhaus (3.49×), and Tee-ball (41.35×) over the country average.
Where do Curling fans live in Germany?
Curling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Curling fans also like?
Beyond Curling itself, the audience over-indexes on Bauhaus (3.49×), Tee-ball (41.35×), Legally Blonde (14.37×), and Netto Marken-Discount (2.36×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Sport audiences in Germany
- Soccer (21,821,139)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
- Alpine skiing (7,937,574)
See Curling audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Curling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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