Curling Audience in Germany
Curling has an estimated audience of 412,652 people in Germany. 69.4% are female, 30.6% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Red Bull Records, Bauhaus, Tee-ball, Netto Marken-Discount, Germany.
The average Curling fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Red Bull Records, Bauhaus, Tee-ball, with strongest over-indexing on Red Bull Records (20.14× the country average). Demographically, the Curling audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Curling fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 42.8 |
| Estimated audience size | 412,652 |
Audience persona
The typical Curling fan in Germany is more female, around 42.8 years old, with strong Tradition tendencies and a notable affinity for Red Bull Records.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,579 | 1.04× |
| Bayern | 80,755 | 1.22× |
| Baden-Württemberg | 69,715 | 1.24× |
| Hessen | 43,360 | 1.38× |
| Niedersachsen | 36,223 | 0.9× |
| Berlin | 24,603 | 1.33× |
| Sachsen | 21,472 | 1.06× |
| Rheinland-Pfalz | 18,283 | 0.88× |
| Schleswig-Holstein | 12,879 | 0.87× |
| Hamburg | 11,775 | 1.26× |
| Brandenburg | 10,795 | 0.84× |
| Thüringen | 8,413 | 0.8× |
| Sachsen-Anhalt | 7,203 | 0.67× |
| Mecklenburg-Vorpommern | 5,420 | 0.69× |
| Saarland | 4,104 | 0.81× |
| Bremen | 3,528 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Red Bull Records | 20.14× | Music & Radio |
| Bauhaus | 3.49× | Shopping |
| Tee-ball | 41.35× | Sports |
| Netto Marken-Discount | 2.36× | Shopping |
| Germany | 1.65× | Travel & Leisure |
| Legally Blonde | 14.37× | Movies & TV |
| Consumer electronics | 1.55× | Technology & Electronics |
| Ball | 10.49× | Sports |
| Culture | 1.88× | Literature |
| Edeka | 1.99× | Shopping |
| Eva Mendes | 9.85× | Movies & TV |
| Current events | 1.81× | Arts & Culture |
| EBay | 1.8× | Shopping |
| Europe | 1.57× | Travel & Leisure |
| Fielmann | 2.66× | Health |
| rugby | 4.65× | Sports |
| Social media | 1.74× | Business & Career |
| Kaufland | 1.7× | Shopping |
| Advertising | 1.81× | Business & Career |
| Aral AG | 1.84× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.42 |
| Pet Ownership | JOY | 1.4 |
| Risk Appetite | THRILL | 1.33 |
| Extroversion | THRILL | 1.26 |
| Design Affinity | PREMIUM | 1.25 |
| Healthy Lifestyle | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| China | 16.0% |
| Canada | 6.9% |
See Curling audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Curling have in Germany?
Curling has an estimated audience of 412,652 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Curling fans?
69.4% of Curling fans are female, 30.6% are male, with an average age of 42.8 years.
Which brands do Curling fans like most?
Curling fans show strongest brand affinity for Red Bull Records (20.14×), Bauhaus (3.49×), and Tee-ball (41.35×) over the country average.
Where do Curling fans live in Germany?
Curling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,579), Bayern (reach 80,755), and Baden-Württemberg (reach 69,715). These three regions account for the largest share of the active audience.
What other brands do Curling fans also like?
Beyond Curling itself, the audience over-indexes on Bauhaus (3.49×), Tee-ball (41.35×), Netto Marken-Discount (2.36×), and Germany (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Curling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.