Rascasse Audience Intelligence

Saxony-Anhalt Audience in Germany

A data profile of the people who buy, follow and care about Saxony-Anhalt in Germany — modelled from more than twelve digital signal sources. Saxony-Anhalt has an estimated audience of 2,495,670 people in Germany.

#30among Region in Germany#161among POI in Germany#215in Travel & Leisure

The average Saxony-Anhalt fan in Germany is 37.0 years old, more male, and lives primarily in Sachsen-Anhalt.

The audience is concentrated in Sachsen-Anhalt, Nordrhein-Westfalen, Bayern.

Top brand affinities include F.C. Hansa Rostock, VfL Bochum, Eintracht Braunschweig, with strongest over-indexing on F.C. Hansa Rostock (7.78× the country average).

Demographically, the Saxony-Anhalt audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Saxony-Anhalt fan in Germany is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for F.C. Hansa Rostock.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saxony-Anhalt profile in Germany.

Audience size
2.5M
in Germany
Gender
43.9%♀
56.1% male
Age
37.0
average years
Country rank
#2648
POI in Germany
Fig. 01

Search interest · 12-month trend

+104%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saxony-Anhalt fans

43.9% are female, 56.1% are male, average age 37.0.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Saxony-Anhalt audience in Germany
MetricValue
Female43.9%
Male56.1%
Average age37.0
Estimated audience size2,495,670
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Saxony-Anhalt audience in Germany
Age bracketShare%
16-1926%
20-2918%
30-3920%
40-4920%
50+15%
Fig. 04

Worldwide distribution

72.0%

of the worldwide Saxony-Anhalt audience comes from Germany.

Worldwide audience distribution share by country for Saxony-Anhalt
CountryShare
Germany72.0%
France11.9%
Austria2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saxony-Anhalt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Saxony-Anhalt fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~300K5.36×
02Sachsen~100K1.08×
03Brandenburg~80K1.00×
04Berlin~100K0.97×
05Thüringen~60K0.94×
06Mecklenburg-Vorpommern~30K0.72×
07Niedersachsen~200K0.70×
08Hamburg~40K0.67×
09Bremen~10K0.62×
10Hessen~100K0.60×
11Schleswig-Holstein~50K0.60×
12Bayern~200K0.59×
13Rheinland-Pfalz~70K0.59×
14Nordrhein-Westfalen~300K0.58×
15Baden-Württemberg~200K0.58×
16Saarland~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Saxony-Anhalt, Germany
0.57×1.00×5.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saxony-Anhalt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saxony-Anhalt audience
#·InterestCategoryAffinity×
01F.C. Hansa RostockSports7.78×
02Eintracht BraunschweigSports7.78×
03VfL OsnabrückSports7.78×
04SpVgg Greuther FürthSports7.78×
05Michael BallackSports7.78×
061. FC MagdeburgSports7.64×
07VfL BochumSports7.39×
081. FC Union BerlinSports6.32×
09Frauen-BundesligaSports6.07×
10Arminia BielefeldSports5.64×
11Dynamo DresdenSports4.46×
12RB LeipzigSports4.34×
13TransfermarktSports3.71×
14SC FreiburgSports3.60×
152. BundesligaSports2.85×
16Borussia MönchengladbachSports2.62×
17VfB StuttgartSports2.41×
18Müller (company)Food & Beverages2.10×
19NatureHome & Garden1.85×
20Borussia DortmundSports1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saxony-Anhalt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saxony-Anhalt audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.61×
Risk AppetiteTHRILL1.34×
Need for SecurityCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saxony-Anhalt audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
Price SensitivityPREMIUM0.74×
Quality AwarenessPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saxony-Anhalt have in Germany?

Saxony-Anhalt has an estimated audience of 2,495,670 people in Germany, concentrated in Sachsen-Anhalt and Nordrhein-Westfalen.

02

What is the gender split and age of Saxony-Anhalt fans?

43.9% of Saxony-Anhalt fans are female, 56.1% are male, with an average age of 37.0 years.

03

Which brands do Saxony-Anhalt fans like most?

Saxony-Anhalt fans show strongest brand affinity for F.C. Hansa Rostock (7.78×), VfL Bochum (7.39×), and Eintracht Braunschweig (7.78×) over the country average.

04

Where do Saxony-Anhalt fans live in Germany?

Saxony-Anhalt fans in Germany are most concentrated in Sachsen-Anhalt (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Saxony-Anhalt fans also like?

Beyond Saxony-Anhalt itself, the audience over-indexes on VfL Bochum (7.39×), Eintracht Braunschweig (7.78×), Dynamo Dresden (4.46×), and Transfermarkt (3.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Saxony-Anhalt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Saxony-Anhalt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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