Saxony-Anhalt Audience in Germany
Saxony-Anhalt has an estimated audience of 2,495,670 people in Germany. 43.9% are female, 56.1% are male, average age 37.0. Top regions: Sachsen-Anhalt, Nordrhein-Westfalen, Bayern. Top brand affinities: Home Office, Unique Gifts, Progressive rock, Stradivarius, Birthday Gifts.
The average Saxony-Anhalt fan in Germany is 37.0 years old, more male, and lives primarily in Sachsen-Anhalt. The audience is concentrated in Sachsen-Anhalt, Nordrhein-Westfalen, Bayern. Top brand affinities include Home Office, Unique Gifts, Progressive rock, with strongest over-indexing on Home Office (1.61× the country average). Demographically, the Saxony-Anhalt audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Saxony-Anhalt fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 37.0 |
| Estimated audience size | 2,495,670 |
Audience persona
The typical Saxony-Anhalt fan in Germany is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen-Anhalt | 377,963 | 5.85× |
| Nordrhein-Westfalen | 295,259 | 0.54× |
| Bayern | 222,591 | 0.55× |
| Baden-Württemberg | 176,976 | 0.52× |
| Niedersachsen | 165,553 | 0.68× |
| Sachsen | 136,300 | 1.11× |
| Hessen | 107,416 | 0.56× |
| Berlin | 105,044 | 0.94× |
| Brandenburg | 75,762 | 0.98× |
| Rheinland-Pfalz | 66,298 | 0.53× |
| Thüringen | 55,776 | 0.88× |
| Schleswig-Holstein | 49,184 | 0.55× |
| Hamburg | 35,128 | 0.62× |
| Mecklenburg-Vorpommern | 32,577 | 0.68× |
| Saarland | 14,998 | 0.49× |
| Bremen | 10,803 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.61× | Business & Career |
| Unique Gifts | 1.53× | Shopping |
| Progressive rock | 1.69× | Music & Radio |
| Stradivarius | 1.58× | Shopping |
| Birthday Gifts | 1.57× | Kids & Family |
| Urban horticulture | 1.63× | Home & Garden |
| Google Analytics | 2.3× | Internet & Social Media |
| Israel | 1.58× | Travel & Leisure |
| Alaska | 2.82× | Travel & Leisure |
| Noodle (Gorillaz) | 2.43× | Music & Radio |
| Time (magazine) | 1.54× | News |
| Emperor Entertainment Group | 2.69× | Business & Career |
| Bully (2011 film) | 4.28× | Movies & TV |
| Sailor | 3.21× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.13× | Music & Radio |
| Golden Gate | 3.53× | Games |
| Pantsuit | 4.12× | Fashion & Accessoires |
| Home Delivery | 1.7× | Food & Beverages |
| Hostelworld | 3.56× | Travel & Leisure |
| Farinata | 7.78× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.49 |
| Pet Ownership | JOY | 1.17 |
| DIY Mentality | THRILL | 1.13 |
| Family Orientation | CONSERVATISM | 1.07 |
| Travelling | THRILL | 1.03 |
| Community Orientation | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.1% |
| France | 11.9% |
| Austria | 2.8% |
See Saxony-Anhalt audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Saxony-Anhalt have in Germany?
Saxony-Anhalt has an estimated audience of 2,495,670 people in Germany, concentrated in Sachsen-Anhalt and Nordrhein-Westfalen.
What is the gender split and age of Saxony-Anhalt fans?
43.9% of Saxony-Anhalt fans are female, 56.1% are male, with an average age of 37.0 years.
Which brands do Saxony-Anhalt fans like most?
Saxony-Anhalt fans show strongest brand affinity for Home Office (1.61×), Unique Gifts (1.53×), and Progressive rock (1.69×) over the country average.
Where do Saxony-Anhalt fans live in Germany?
Saxony-Anhalt fans in Germany are most concentrated in Sachsen-Anhalt (reach 377,963), Nordrhein-Westfalen (reach 295,259), and Bayern (reach 222,591). These three regions account for the largest share of the active audience.
What other brands do Saxony-Anhalt fans also like?
Beyond Saxony-Anhalt itself, the audience over-indexes on Unique Gifts (1.53×), Progressive rock (1.69×), Stradivarius (1.58×), and Birthday Gifts (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saxony-Anhalt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.