Brandenburg Audience in Germany
Brandenburg has an estimated audience of 3,142,123 people in Germany. 49.1% are female, 50.9% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Brandenburg, Bayern. Top brand affinities: Home Office, Urban Outfitters, Stradivarius, Google Analytics, Urban horticulture.
The average Brandenburg fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Brandenburg, Bayern. Top brand affinities include Home Office, Urban Outfitters, Stradivarius, with strongest over-indexing on Home Office (1.54× the country average). Demographically, the Brandenburg audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Brandenburg fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 40.3 |
| Estimated audience size | 3,142,123 |
Audience persona
The typical Brandenburg fan in Germany is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 484,540 | 0.7× |
| Brandenburg | 412,099 | 4.23× |
| Bayern | 309,998 | 0.61× |
| Berlin | 269,809 | 1.92× |
| Baden-Württemberg | 267,322 | 0.62× |
| Niedersachsen | 218,780 | 0.72× |
| Hessen | 153,786 | 0.64× |
| Sachsen | 132,939 | 0.86× |
| Rheinland-Pfalz | 93,115 | 0.59× |
| Sachsen-Anhalt | 78,540 | 0.96× |
| Schleswig-Holstein | 75,153 | 0.67× |
| Thüringen | 58,436 | 0.73× |
| Mecklenburg-Vorpommern | 55,307 | 0.92× |
| Hamburg | 48,750 | 0.69× |
| Saarland | 20,224 | 0.52× |
| Bremen | 16,198 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 1.54× | Business & Career |
| Urban Outfitters | 1.67× | Shopping |
| Stradivarius | 1.64× | Shopping |
| Google Analytics | 2.51× | Internet & Social Media |
| Urban horticulture | 1.68× | Home & Garden |
| Alaska | 3.12× | Travel & Leisure |
| Faun (band) | 3.69× | Music & Radio |
| Golden Gate | 4.19× | Games |
| Sailor | 3.66× | Travel & Leisure |
| Emperor Entertainment Group | 2.75× | Business & Career |
| Bully (2011 film) | 4.28× | Movies & TV |
| Corona (band) | 1.7× | Music & Radio |
| Noodle (Gorillaz) | 2.12× | Music & Radio |
| Jura Mountains | 3.53× | Travel & Leisure |
| Tuscany | 2.8× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.85× | Music & Radio |
| Home Delivery | 1.61× | Food & Beverages |
| Hundertwasserhaus | 2.67× | Travel & Leisure |
| Private Jets | 3.21× | Cars & Mobility |
| Keeper (password manager) | 1.99× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.46 |
| Pet Ownership | JOY | 1.26 |
| DIY Mentality | THRILL | 1.15 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Community Orientation | OPEN | 1.13 |
| Family Orientation | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.6% |
| United States | 2.6% |
| Poland | 2.6% |
See Brandenburg audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Brandenburg have in Germany?
Brandenburg has an estimated audience of 3,142,123 people in Germany, concentrated in Nordrhein-Westfalen and Brandenburg.
What is the gender split and age of Brandenburg fans?
49.1% of Brandenburg fans are female, 50.9% are male, with an average age of 40.3 years.
Which brands do Brandenburg fans like most?
Brandenburg fans show strongest brand affinity for Home Office (1.54×), Urban Outfitters (1.67×), and Stradivarius (1.64×) over the country average.
Where do Brandenburg fans live in Germany?
Brandenburg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 484,540), Brandenburg (reach 412,099), and Bayern (reach 309,998). These three regions account for the largest share of the active audience.
What other brands do Brandenburg fans also like?
Beyond Brandenburg itself, the audience over-indexes on Urban Outfitters (1.67×), Stradivarius (1.64×), Google Analytics (2.51×), and Urban horticulture (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brandenburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.