Brandenburg Audience in Germany
Brandenburg has an estimated audience of 3,142,123 people in Germany. 49.1% are female, 50.9% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Brandenburg, Bayern. Top brand affinities: Borussia Dortmund, 2. Bundesliga, Dynamo Dresden, RB Leipzig, Eintracht Frankfurt.
The average Brandenburg fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Brandenburg, Bayern. Top brand affinities include Borussia Dortmund, 2. Bundesliga, Dynamo Dresden, with strongest over-indexing on Borussia Dortmund (2.3× the country average). Demographically, the Brandenburg audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Brandenburg fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 40.3 |
| Estimated audience size | 3,142,123 |
Audience persona
The typical Brandenburg fan in Germany is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 484,540 | 0.7× |
| Brandenburg | 412,099 | 4.23× |
| Bayern | 309,998 | 0.61× |
| Berlin | 269,809 | 1.92× |
| Baden-Württemberg | 267,322 | 0.62× |
| Niedersachsen | 218,780 | 0.72× |
| Hessen | 153,786 | 0.64× |
| Sachsen | 132,939 | 0.86× |
| Rheinland-Pfalz | 93,115 | 0.59× |
| Sachsen-Anhalt | 78,540 | 0.96× |
| Schleswig-Holstein | 75,153 | 0.67× |
| Thüringen | 58,436 | 0.73× |
| Mecklenburg-Vorpommern | 55,307 | 0.92× |
| Hamburg | 48,750 | 0.69× |
| Saarland | 20,224 | 0.52× |
| Bremen | 16,198 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.3× | Sports |
| 2. Bundesliga | 4.07× | Sports |
| Dynamo Dresden | 3.99× | Sports |
| RB Leipzig | 3.86× | Sports |
| Eintracht Frankfurt | 2.75× | Sports |
| F.C. Hansa Rostock | 4.58× | Sports |
| FC Bayern Munich | 1.97× | Sports |
| VfB Stuttgart | 2.74× | Sports |
| VfL Bochum | 4.58× | Sports |
| Transfermarkt | 2.55× | Sports |
| Roland Kaiser | 3× | Music & Radio |
| 1. FC Kaiserslautern | 4.03× | Sports |
| Der Tagesspiegel | 3.07× | News |
| Arminia Bielefeld | 4.13× | Sports |
| Satire | 3.41× | Literature |
| Wetter.com | 1.9× | Home & Garden |
| Obi (store) | 1.64× | Shopping |
| B.Z. (newspaper) | 3.64× | News |
| 1. FC Union Berlin | 4.58× | Sports |
| Hertha BSC | 2.94× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.46 |
| Pet Ownership | JOY | 1.26 |
| DIY Mentality | THRILL | 1.15 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Community Orientation | OPEN | 1.13 |
| Family Orientation | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.6% |
| United States | 2.6% |
| Poland | 2.6% |
See Brandenburg audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Brandenburg have in Germany?
Brandenburg has an estimated audience of 3,142,123 people in Germany, concentrated in Nordrhein-Westfalen and Brandenburg.
What is the gender split and age of Brandenburg fans?
49.1% of Brandenburg fans are female, 50.9% are male, with an average age of 40.3 years.
Which brands do Brandenburg fans like most?
Brandenburg fans show strongest brand affinity for Borussia Dortmund (2.3×), 2. Bundesliga (4.07×), and Dynamo Dresden (3.99×) over the country average.
Where do Brandenburg fans live in Germany?
Brandenburg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 484,540), Brandenburg (reach 412,099), and Bayern (reach 309,998). These three regions account for the largest share of the active audience.
What other brands do Brandenburg fans also like?
Beyond Brandenburg itself, the audience over-indexes on 2. Bundesliga (4.07×), Dynamo Dresden (3.99×), RB Leipzig (3.86×), and Eintracht Frankfurt (2.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brandenburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.