Rascasse Audience Intelligence

Brandenburg Audience in Germany

A data profile of the people who buy, follow and care about Brandenburg in Germany — modelled from more than twelve digital signal sources. Brandenburg has an estimated audience of 3,142,123 people in Germany.

#17among Region in Germany#111among POI in Germany#161in Travel & Leisure

The average Brandenburg fan in Germany is 40.3 years old, balanced, and lives primarily in Brandenburg.

The audience is concentrated in Brandenburg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Dynamo Dresden, Transfermarkt, RB Leipzig, with strongest over-indexing on Dynamo Dresden (4.4× the country average).

Demographically, the Brandenburg audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brandenburg fan in Germany is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Dynamo Dresden.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brandenburg profile in Germany.

Audience size
3.1M
in Germany
Gender
49.1%♀
50.9% male
Age
40.3
average years
Country rank
#1988
POI in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brandenburg fans

49.1% are female, 50.9% are male, average age 40.3.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for Brandenburg audience in Germany
MetricValue
Female49.1%
Male50.9%
Average age40.3
Estimated audience size3,142,123
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Brandenburg audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3923%
40-4925%
50+19%
Fig. 04

Worldwide distribution

85.4%

of the worldwide Brandenburg audience comes from Germany.

Worldwide audience distribution share by country for Brandenburg
CountryShare
Germany85.4%
United States2.6%
Poland2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brandenburg audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brandenburg fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~500K4.71×
02Berlin~300K1.92×
03Sachsen-Anhalt~90K1.06×
04Mecklenburg-Vorpommern~60K0.94×
05Sachsen~100K0.84×
06Thüringen~60K0.74×
07Niedersachsen~200K0.68×
08Hamburg~50K0.65×
09Nordrhein-Westfalen~400K0.64×
10Schleswig-Holstein~70K0.64×
11Bremen~20K0.61×
12Hessen~100K0.60×
13Baden-Württemberg~200K0.57×
14Bayern~300K0.56×
15Rheinland-Pfalz~90K0.56×
16Saarland~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Brandenburg, Germany
0.54×1.00×4.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brandenburg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brandenburg audience
#·InterestCategoryAffinity×
01F.C. Hansa RostockSports4.58×
02VfL BochumSports4.58×
03Frauen-BundesligaSports4.58×
04Eintracht BraunschweigSports4.58×
05Arminia BielefeldSports4.58×
06Dynamo DresdenSports4.40×
07RB LeipzigSports4.14×
08Der TagesspiegelNews3.95×
09Junge FreiheitNews3.83×
10SC FreiburgSports3.50×
11TransfermarktSports3.45×
122. BundesligaSports2.83×
13Online newspaperNews2.58×
14Borussia MönchengladbachSports2.53×
15VfB StuttgartSports2.34×
16Müller (company)Food & Beverages2.24×
17NatureHome & Garden2.14×
18TagesschauMovies & TV2.02×
19FamilyKids & Family1.84×
20Borussia DortmundSports1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brandenburg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brandenburg audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Need for SecurityCONSERVATISM1.32×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brandenburg audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Price SensitivityPREMIUM0.74×
Sports ActivityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brandenburg have in Germany?

Brandenburg has an estimated audience of 3,142,123 people in Germany, concentrated in Brandenburg and Nordrhein-Westfalen.

02

What is the gender split and age of Brandenburg fans?

49.1% of Brandenburg fans are female, 50.9% are male, with an average age of 40.3 years.

03

Which brands do Brandenburg fans like most?

Brandenburg fans show strongest brand affinity for Dynamo Dresden (4.4×), Transfermarkt (3.45×), and RB Leipzig (4.14×) over the country average.

04

Where do Brandenburg fans live in Germany?

Brandenburg fans in Germany are most concentrated in Brandenburg (reach ~500K), Nordrhein-Westfalen (reach ~400K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Brandenburg fans also like?

Beyond Brandenburg itself, the audience over-indexes on Transfermarkt (3.45×), RB Leipzig (4.14×), Der Tagesspiegel (3.95×), and 2. Bundesliga (2.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Brandenburg audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brandenburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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