Saxony Audience in Germany
A data profile of the people who buy, follow and care about Saxony in Germany — modelled from more than twelve digital signal sources. Saxony has an estimated audience of 2,830,371 people in Germany.
The average Saxony fan in Germany is 41.3 years old, balanced, and lives primarily in Sachsen.
The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern.
Top brand affinities include Dynamo Dresden, Tagesschau, VfL Osnabrück, with strongest over-indexing on Dynamo Dresden (7.51× the country average).
Demographically, the Saxony audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Saxony fan in Germany is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Dynamo Dresden.
At a glance
The key figures that characterise the Saxony profile in Germany.
Search interest · 12-month trend
Demographics of Saxony fans
49.0% are female, 51.0% are male, average age 41.3.
Gender split
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 41.3 |
| Estimated audience size | 2,830,371 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Saxony audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 77.8% |
| Netherlands | 5.6% |
| Poland | 3.5% |
Geography
Where the Saxony audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~800K | 5.70× | |
| 02 | Sachsen-Anhalt | ~80K | 1.14× | |
| 03 | Thüringen | ~80K | 1.13× | |
| 04 | Brandenburg | ~80K | 0.94× | |
| 05 | Berlin | ~100K | 0.85× | |
| 06 | Mecklenburg-Vorpommern | ~40K | 0.71× | |
| 07 | Bayern | ~300K | 0.60× | |
| 08 | Niedersachsen | ~200K | 0.60× | |
| 09 | Hamburg | ~40K | 0.60× | |
| 10 | Schleswig-Holstein | ~60K | 0.59× | |
| 11 | Nordrhein-Westfalen | ~400K | 0.57× | |
| 12 | Hessen | ~100K | 0.57× | |
| 13 | Bremen | ~10K | 0.56× | |
| 14 | Baden-Württemberg | ~200K | 0.54× | |
| 15 | Saarland | ~20K | 0.52× | |
| 16 | Rheinland-Pfalz | ~70K | 0.49× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Saxony audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kevin Trapp | Sports | 14.54× | ||
| 02 | VfL Osnabrück | Sports | 11.18× | ||
| 03 | Timo Werner | Sports | 7.98× | ||
| 04 | Dynamo Dresden | Sports | 7.51× | ||
| 05 | FC Erzgebirge Aue | Sports | 7.33× | ||
| 06 | Sahra Wagenknecht | Politics & Society | 5.64× | ||
| 07 | Junge Freiheit | News | 4.13× | ||
| 08 | Roland Kaiser | Music & Radio | 3.94× | ||
| 09 | Satire | Literature | 3.49× | ||
| 10 | Alles was zählt | Movies & TV | 3.49× | ||
| 11 | Tagesschau | Movies & TV | 3.48× | ||
| 12 | RB Leipzig | Sports | 3.32× | ||
| 13 | Transfermarkt | Sports | 3.04× | ||
| 14 | Focus | News | 2.93× | ||
| 15 | Volunteering | Politics & Society | 2.72× | ||
| 16 | Müller (company) | Food & Beverages | 2.14× | ||
| 17 | Kaufland | Shopping | 1.82× | ||
| 18 | Nature | Home & Garden | 1.76× | ||
| 19 | Obi (store) | Shopping | 1.63× | ||
| 20 | Family | Kids & Family | 1.57× |
Personality of the Saxony audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.63× | |
| Need for Security | CONSERVATISM | 1.43× | |
| Community Orientation | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.65× | |
| Price Sensitivity | PREMIUM | 0.73× |
Frequently asked questions
How many fans does Saxony have in Germany?
Saxony has an estimated audience of 2,830,371 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.
What is the gender split and age of Saxony fans?
49.0% of Saxony fans are female, 51.0% are male, with an average age of 41.3 years.
Which brands do Saxony fans like most?
Saxony fans show strongest brand affinity for Dynamo Dresden (7.51×), Tagesschau (3.48×), and VfL Osnabrück (11.18×) over the country average.
Where do Saxony fans live in Germany?
Saxony fans in Germany are most concentrated in Sachsen (reach ~800K), Nordrhein-Westfalen (reach ~400K), and Bayern (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Saxony fans also like?
Beyond Saxony itself, the audience over-indexes on Tagesschau (3.48×), VfL Osnabrück (11.18×), Kevin Trapp (14.54×), and FC Erzgebirge Aue (7.33×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
See Saxony audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saxony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.