Saxony Audience in Germany
Saxony has an estimated audience of 2,830,371 people in Germany. 49.0% are female, 51.0% are male, average age 41.3. Top regions: Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities: Progressive rock, KLIX (AM), Israel, Stradivarius, Urban horticulture.
The average Saxony fan in Germany is 41.3 years old, balanced, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Nordrhein-Westfalen, Bayern. Top brand affinities include Progressive rock, KLIX (AM), Israel, with strongest over-indexing on Progressive rock (3.13× the country average). Demographically, the Saxony audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Saxony fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 41.3 |
| Estimated audience size | 2,830,371 |
Audience persona
The typical Saxony fan in Germany is balanced, around 41.3 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 798,631 | 5.75× |
| Nordrhein-Westfalen | 356,243 | 0.58× |
| Bayern | 271,580 | 0.6× |
| Baden-Württemberg | 208,914 | 0.54× |
| Niedersachsen | 165,128 | 0.6× |
| Hessen | 123,424 | 0.57× |
| Berlin | 111,106 | 0.88× |
| Brandenburg | 83,496 | 0.95× |
| Thüringen | 82,271 | 1.14× |
| Sachsen-Anhalt | 81,224 | 1.11× |
| Rheinland-Pfalz | 66,318 | 0.47× |
| Schleswig-Holstein | 58,641 | 0.58× |
| Hamburg | 37,946 | 0.59× |
| Mecklenburg-Vorpommern | 36,905 | 0.68× |
| Saarland | 16,019 | 0.46× |
| Bremen | 12,145 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.13× | Music & Radio |
| KLIX (AM) | 3.56× | Music & Radio |
| Israel | 2.7× | Travel & Leisure |
| Stradivarius | 1.5× | Shopping |
| Urban horticulture | 1.61× | Home & Garden |
| Home Delivery | 2.11× | Food & Beverages |
| Esra Erol | 4.23× | Movies & TV |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| Emperor Entertainment Group | 2.38× | Business & Career |
| Government contractor | 13.4× | Politics & Society |
| Google Analytics | 1.52× | Internet & Social Media |
| Inlay (guitar) | 4.14× | Music & Radio |
| Corfu (regional unit) | 1.81× | Travel & Leisure |
| Zagreb | 2.24× | Travel & Leisure |
| Volvo V60 | 2.4× | Cars & Mobility |
| Rhodiola | 4.56× | Health |
| Goosebumps (film) | 4.4× | Movies & TV |
| The Hollies (Official) | 3.03× | Music & Radio |
| Elina Svitolina | 2.77× | Sports |
| Hoorn | 3.28× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.41 |
| Patriotism | CONSERVATISM | 1.34 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Sports Activity | POWER | 1.26 |
| Community Orientation | OPEN | 1.25 |
| Tradition | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 77.8% |
| Netherlands | 5.6% |
| Poland | 3.5% |
See Saxony audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Saxony have in Germany?
Saxony has an estimated audience of 2,830,371 people in Germany, concentrated in Sachsen and Nordrhein-Westfalen.
What is the gender split and age of Saxony fans?
49.0% of Saxony fans are female, 51.0% are male, with an average age of 41.3 years.
Which brands do Saxony fans like most?
Saxony fans show strongest brand affinity for Progressive rock (3.13×), KLIX (AM) (3.56×), and Israel (2.7×) over the country average.
Where do Saxony fans live in Germany?
Saxony fans in Germany are most concentrated in Sachsen (reach 798,631), Nordrhein-Westfalen (reach 356,243), and Bayern (reach 271,580). These three regions account for the largest share of the active audience.
What other brands do Saxony fans also like?
Beyond Saxony itself, the audience over-indexes on KLIX (AM) (3.56×), Israel (2.7×), Stradivarius (1.5×), and Urban horticulture (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saxony. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.