Rascasse Audience Intelligence

Beer bottle Audience in Germany

Name: Beer bottle — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Beer bottle in Germany — modelled from more than twelve digital signal sources. Beer bottle has an estimated audience of 239,657 people in Germany.

#6859among Topic in Germany #973in Food & Beverages

The average Beer bottle fan in Germany is 44.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Homebrewing, Alexis Bledel, BrewDog, with strongest over-indexing on Homebrewing (40.49× the country average).

Demographically, the Beer bottle audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beer bottle fan in Germany is balanced, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Homebrewing.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beer bottle profile in Germany.

Audience size

240K

in Germany

Gender

54.6%♀

45.4% male

Age

44.7

average years

Country rank

#20216

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Beer bottle fans

54.6% are female, 45.4% are male, average age 44.7.

Fig. 02

Gender split

54.6%

Female

45.4%

Male

Demographic split for Beer bottle audience in Germany
Metric	Value
Female	54.6%
Male	45.4%
Average age	44.7
Estimated audience size	239,657

Fig. 03

Age distribution

Age distribution of the Beer bottle audience in Germany
Age bracket	Share	%
16-19		9%
20-29		13%
30-39		20%
40-49		25%
50+		32%

Fig. 04

Worldwide distribution

5.7%

of the worldwide Beer bottle audience comes from Germany.

Worldwide audience distribution share by country for Beer bottle
Country	Share
United States	35.1%
United Kingdom	11.0%
Mexico	7.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beer bottle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beer bottle fans by region: top regions in Germany
#	Region	Reach	×
01	Sachsen	~20K	1.40×
02	Thüringen	~8K	1.31×
03	Sachsen-Anhalt	~8K	1.23×
04	Bayern	~40K	1.15×
05	Brandenburg	~8K	1.05×
06	Niedersachsen	~20K	1.01×
07	Mecklenburg-Vorpommern	~5K	1.00×
08	Baden-Württemberg	~30K	0.98×
09	Nordrhein-Westfalen	~50K	0.95×
10	Hessen	~20K	0.93×
11	Saarland	~3K	0.90×
12	Bremen	~2K	0.90×
13	Rheinland-Pfalz	~10K	0.89×
14	Berlin	~9K	0.89×
15	Hamburg	~5K	0.88×
16	Schleswig-Holstein	~7K	0.83×

Affinity by region — Beer bottle, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beer bottle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beer bottle audience
#	Interest	Category	×
01	Low-alcohol beer	Food & Beverages	64.82×
02	Homebrewing	Food & Beverages	40.49×
03	BrewDog	Food & Beverages	36.72×
04	Wheat beer	Food & Beverages	29.53×
05	Alexis Bledel	Movies & TV	20.00×
06	Sam Elliott	Movies & TV	20.00×
07	Patricia Arquette	Movies & TV	20.00×
08	Bonnie Wright	Movies & TV	20.00×
09	Ale	Food & Beverages	18.61×
10	Anheuser-Busch InBev	Food & Beverages	15.50×
11	Amsterdam Dance Event	Music & Radio	12.27×
12	Kat Dennings	Movies & TV	12.20×
13	Draught beer	Food & Beverages	9.75×
14	Buy one, get one free	Shopping	8.75×
15	Brewing	Food & Beverages	8.54×
16	Rimowa	Fashion & Accessoires	7.88×
17	Maison Margiela	Fashion & Accessoires	7.67×
18	Purchase discount	Shopping	7.28×
19	Tagesschau	Movies & TV	3.39×
20	Focus	News	3.36×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beer bottle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Beer bottle audience · What stands out
Trait	Cluster	Score
Risk Appetite	THRILL	1.93×
Extroversion	THRILL	1.85×
Community Orientation	OPEN	1.51×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Beer bottle audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.77×
Healthy Lifestyle	BALANCE	0.80×
Social Media Usage	JOY	0.84×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Beer bottle have in Germany?

Beer bottle has an estimated audience of 239,657 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Beer bottle fans?

54.6% of Beer bottle fans are female, 45.4% are male, with an average age of 44.7 years.

Which brands do Beer bottle fans like most?

Beer bottle fans show strongest brand affinity for Homebrewing (40.49×), Alexis Bledel (20×), and BrewDog (36.72×) over the country average.

Where do Beer bottle fans live in Germany?

Beer bottle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do Beer bottle fans also like?

Beyond Beer bottle itself, the audience over-indexes on Alexis Bledel (20×), BrewDog (36.72×), Wheat beer (29.53×), and Tagesschau (3.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Beer bottle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beer bottle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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