Beer bottle Audience in Germany
Beer bottle has an estimated audience of 239,657 people in Germany. 54.6% are female, 45.4% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Homebrewing, Alexis Bledel, Wheat beer, Ale, Borussia Dortmund.
The average Beer bottle fan in Germany is 44.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Homebrewing, Alexis Bledel, Wheat beer, with strongest over-indexing on Homebrewing (71.52× the country average). Demographically, the Beer bottle audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Beer bottle fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 44.7 |
| Estimated audience size | 239,657 |
Audience persona
The typical Beer bottle fan in Germany is balanced, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Homebrewing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 50,399 | 0.96× |
| Bayern | 44,387 | 1.15× |
| Baden-Württemberg | 31,842 | 0.97× |
| Niedersachsen | 24,171 | 1.04× |
| Sachsen | 17,361 | 1.48× |
| Hessen | 14,994 | 0.82× |
| Rheinland-Pfalz | 10,289 | 0.86× |
| Berlin | 9,803 | 0.91× |
| Thüringen | 8,246 | 1.35× |
| Sachsen-Anhalt | 8,093 | 1.3× |
| Brandenburg | 7,794 | 1.05× |
| Schleswig-Holstein | 6,769 | 0.79× |
| Hamburg | 4,762 | 0.88× |
| Mecklenburg-Vorpommern | 4,553 | 1× |
| Saarland | 2,291 | 0.78× |
| Bremen | 1,360 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Homebrewing | 71.52× | Food & Beverages |
| Alexis Bledel | 17.82× | Movies & TV |
| Wheat beer | 28× | Food & Beverages |
| Ale | 20× | Food & Beverages |
| Borussia Dortmund | 2.18× | Sports |
| Sam Elliott | 20× | Movies & TV |
| Patricia Arquette | 20× | Movies & TV |
| Bonnie Wright | 20× | Movies & TV |
| Livemusic | 3.24× | Music & Radio |
| Tagesschau | 1.9× | Movies & TV |
| Anheuser-Busch InBev | 14.01× | Food & Beverages |
| Draught beer | 7.64× | Food & Beverages |
| Maison Margiela | 8.2× | Fashion & Accessoires |
| Issey Miyake | 11.46× | Fashion & Accessoires |
| Mountain biking | 3.72× | Sports |
| Kat Dennings | 9.78× | Movies & TV |
| Brewing | 4.58× | Food & Beverages |
| Telepizza | 20× | Food & Beverages |
| RB Leipzig | 2.98× | Sports |
| Rimowa | 7.44× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.77 |
| Pet Ownership | JOY | 1.58 |
| Tradition | CONSERVATISM | 1.57 |
| Indulgence | JOY | 1.52 |
| DIY Mentality | THRILL | 1.52 |
| Sports Activity | POWER | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.1% |
| United Kingdom | 11.0% |
| Mexico | 7.7% |
See Beer bottle audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Beer bottle have in Germany?
Beer bottle has an estimated audience of 239,657 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beer bottle fans?
54.6% of Beer bottle fans are female, 45.4% are male, with an average age of 44.7 years.
Which brands do Beer bottle fans like most?
Beer bottle fans show strongest brand affinity for Homebrewing (71.52×), Alexis Bledel (17.82×), and Wheat beer (28×) over the country average.
Where do Beer bottle fans live in Germany?
Beer bottle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 50,399), Bayern (reach 44,387), and Baden-Württemberg (reach 31,842). These three regions account for the largest share of the active audience.
What other brands do Beer bottle fans also like?
Beyond Beer bottle itself, the audience over-indexes on Alexis Bledel (17.82×), Wheat beer (28×), Ale (20×), and Borussia Dortmund (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beer bottle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.