Rodenbach Target Market in Germany
A data profile of the people who buy, follow and care about Rodenbach in Germany — modelled from more than twelve digital signal sources. Rodenbach has an estimated audience of 331,635 people in Germany.
The average Rodenbach fan in Germany is 42.6 years old, balanced, and lives primarily in Hessen.
The audience is concentrated in Hessen, Rheinland-Pfalz, Bayern.
Top brand affinities include Homebrewing, BrewDog, Alexis Bledel, with strongest over-indexing on Homebrewing (40.49× the country average).
Demographically, the Rodenbach audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Rodenbach fan in Germany is balanced, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Homebrewing.
At a glance
The key figures that characterise the Rodenbach profile in Germany.
Search interest · 12-month trend
Customer demographics of Rodenbach
49.7% are female, 50.3% are male, average age 42.6.
Gender split
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 42.6 |
| Estimated audience size | 331,635 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Rodenbach audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 74.2% |
| Belgium | 11.2% |
| Netherlands | 3.2% |
Geography
Where the Rodenbach audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 7.03× | |
| 02 | Rheinland-Pfalz | ~80K | 4.72× | |
| 03 | Saarland | ~5K | 1.11× | |
| 04 | Bayern | ~40K | 0.74× | |
| 05 | Bremen | ~2K | 0.67× | |
| 06 | Mecklenburg-Vorpommern | ~4K | 0.56× | |
| 07 | Thüringen | ~4K | 0.48× | |
| 08 | Sachsen-Anhalt | ~4K | 0.47× | |
| 09 | Baden-Württemberg | ~20K | 0.46× | |
| 10 | Brandenburg | ~5K | 0.44× | |
| 11 | Hamburg | ~3K | 0.40× | |
| 12 | Nordrhein-Westfalen | ~30K | 0.39× | |
| 13 | Schleswig-Holstein | ~5K | 0.39× | |
| 14 | Sachsen | ~6K | 0.34× | |
| 15 | Berlin | ~5K | 0.31× | |
| 16 | Niedersachsen | ~10K | 0.30× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Rodenbach audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Homebrewing | Food & Beverages | 40.49× | ||
| 02 | Low-alcohol beer | Food & Beverages | 34.76× | ||
| 03 | BrewDog | Food & Beverages | 20.10× | ||
| 04 | Wheat beer | Food & Beverages | 15.57× | ||
| 05 | Anheuser-Busch InBev | Food & Beverages | 15.50× | ||
| 06 | Alexis Bledel | Movies & TV | 10.31× | ||
| 07 | Ale | Food & Beverages | 10.27× | ||
| 08 | Sam Elliott | Movies & TV | 10.26× | ||
| 09 | Patricia Arquette | Movies & TV | 10.15× | ||
| 10 | Draught beer | Food & Beverages | 9.75× | ||
| 11 | Kat Dennings | Movies & TV | 6.59× | ||
| 12 | Brewing | Food & Beverages | 5.35× | ||
| 13 | Purchase discount | Shopping | 4.57× | ||
| 14 | Tagesschau | Movies & TV | 2.47× | ||
| 15 | Nature | Home & Garden | 2.47× | ||
| 16 | Focus | News | 2.46× | ||
| 17 | Vacations | Travel & Leisure | 2.14× | ||
| 18 | Beer | Food & Beverages | 1.90× | ||
| 19 | Family | Kids & Family | 1.87× | ||
| 20 | Transfermarkt | Sports | 1.69× |
Personality of the Rodenbach audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.56× | |
| Extroversion | THRILL | 1.42× | |
| Risk Appetite | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Social Media Usage | JOY | 0.90× | |
| Sports Activity | POWER | 0.90× |
Frequently asked questions
Who is Rodenbach's target market in Germany?
Rodenbach's target market in Germany covers an estimated 331,635 people, concentrated in Hessen and Rheinland-Pfalz.
What is the gender split and age of Rodenbach customers?
49.7% of the Rodenbach audience are female, 50.3% are male, with an average age of 42.6 years.
Which brands do Rodenbach fans like most?
Rodenbach fans show strongest brand affinity for Homebrewing (40.49×), BrewDog (20.1×), and Alexis Bledel (10.31×) over the country average.
Where do Rodenbach fans live in Germany?
Rodenbach fans in Germany are most concentrated in Hessen (reach ~200K), Rheinland-Pfalz (reach ~80K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Rodenbach fans also like?
Beyond Rodenbach itself, the audience over-indexes on BrewDog (20.1×), Alexis Bledel (10.31×), Tagesschau (2.47×), and Draught beer (9.75×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Beer audiences in Germany
- Flensburger (1,526,498)
- Guinness (817,837)
- Bass Brewery (712,235)
- Warsteiner (692,499)
- Paulaner Brewery (586,703)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rodenbach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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