Rodenbach Audience in Germany
Rodenbach has an estimated audience of 305,801 people in Germany. 45.1% are female, 54.9% are male, average age 40.5. Top regions: Hessen, Rheinland-Pfalz, Bayern. Top brand affinities: Homebrewing, Tagesschau, Alexis Bledel, Wheat beer, Borussia Dortmund.
The average Rodenbach fan in Germany is 40.5 years old, balanced, and lives primarily in Hessen. The audience is concentrated in Hessen, Rheinland-Pfalz, Bayern. Top brand affinities include Homebrewing, Tagesschau, Alexis Bledel, with strongest over-indexing on Homebrewing (71.52× the country average). Demographically, the Rodenbach audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Beer
Demographics of Rodenbach fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 40.5 |
| Estimated audience size | 305,801 |
Audience persona
The typical Rodenbach fan in Germany is balanced, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Homebrewing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 157,775 | 6.77× |
| Rheinland-Pfalz | 62,881 | 4.1× |
| Bayern | 38,073 | 0.77× |
| Nordrhein-Westfalen | 28,709 | 0.43× |
| Baden-Württemberg | 21,203 | 0.51× |
| Niedersachsen | 7,961 | 0.27× |
| Saarland | 4,080 | 1.09× |
| Sachsen | 4,024 | 0.27× |
| Berlin | 3,152 | 0.23× |
| Thüringen | 2,823 | 0.36× |
| Schleswig-Holstein | 2,492 | 0.23× |
| Sachsen-Anhalt | 1,863 | 0.24× |
| Brandenburg | 1,846 | 0.19× |
| Hamburg | 1,811 | 0.26× |
| Mecklenburg-Vorpommern | 1,083 | 0.19× |
| Bremen | 511 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Homebrewing | 71.52× | Food & Beverages |
| Tagesschau | 2.26× | Movies & TV |
| Alexis Bledel | 9.17× | Movies & TV |
| Wheat beer | 14.9× | Food & Beverages |
| Borussia Dortmund | 1.56× | Sports |
| Anheuser-Busch InBev | 14.01× | Food & Beverages |
| Draught beer | 7.64× | Food & Beverages |
| Brewing | 4.6× | Food & Beverages |
| Ale | 11.02× | Food & Beverages |
| Hygiene | 2.66× | Beauty & Wellness |
| Transfermarkt | 2.26× | Sports |
| Satire | 3.45× | Literature |
| Family | 1.55× | Kids & Family |
| Vacations | 2.07× | Travel & Leisure |
| North Rhine-Westphalia | 1.85× | Travel & Leisure |
| Livemusic | 2.23× | Music & Radio |
| Sam Elliott | 10.43× | Movies & TV |
| RTL Television | 2.21× | Movies & TV |
| Beer | 1.96× | Food & Beverages |
| Stuttgart | 2.15× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.66 |
| Tradition | CONSERVATISM | 1.39 |
| Sports Activity | POWER | 1.34 |
| DIY Mentality | THRILL | 1.32 |
| Sustainability | BALANCE | 1.22 |
| Pet Ownership | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.5% |
| Belgium | 11.8% |
| Netherlands | 3.6% |
See Rodenbach audiences in other countries
More Beer audiences in Germany
- Flensburger (2,155,463)
- Paulaner Brewery (935,316)
- Guinness (799,830)
- Warsteiner (681,168)
- Bass Brewery (561,665)
Frequently asked questions
How many fans does Rodenbach have in Germany?
Rodenbach has an estimated audience of 305,801 people in Germany, concentrated in Hessen and Rheinland-Pfalz.
What is the gender split and age of Rodenbach fans?
45.1% of Rodenbach fans are female, 54.9% are male, with an average age of 40.5 years.
Which brands do Rodenbach fans like most?
Rodenbach fans show strongest brand affinity for Homebrewing (71.52×), Tagesschau (2.26×), and Alexis Bledel (9.17×) over the country average.
Where do Rodenbach fans live in Germany?
Rodenbach fans in Germany are most concentrated in Hessen (reach 157,775), Rheinland-Pfalz (reach 62,881), and Bayern (reach 38,073). These three regions account for the largest share of the active audience.
What other brands do Rodenbach fans also like?
Beyond Rodenbach itself, the audience over-indexes on Tagesschau (2.26×), Alexis Bledel (9.17×), Wheat beer (14.9×), and Borussia Dortmund (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rodenbach. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.