Rascasse Audience Intelligence

Saravanaa Bhavan Target Market in United States

A data profile of the people who buy, follow and care about Saravanaa Bhavan in United States — modelled from more than twelve digital signal sources. Saravanaa Bhavan has an estimated audience of 781,641 people in United States.

#2876among Brand in United States#1547in Food & Beverages

The average Saravanaa Bhavan fan in United States is 37.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, New York, New Jersey.

Top brand affinities include James Franco, Planet Fitness, Italian cuisine, with strongest over-indexing on James Franco (9× the country average).

Demographically, the Saravanaa Bhavan audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saravanaa Bhavan fan in United States is more female, around 37.9 years old, with strong Travelling tendencies and a notable affinity for James Franco.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saravanaa Bhavan profile in United States.

Audience size
782K
in United States
Gender
60.0%♀
40.0% male
Age
37.9
average years
Country rank
#27875
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Saravanaa Bhavan

60.0% are female, 40.0% are male, average age 37.9.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Saravanaa Bhavan audience in United States
MetricValue
Female60.0%
Male40.0%
Average age37.9
Estimated audience size781,641
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Saravanaa Bhavan audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Saravanaa Bhavan audience comes from United States.

Worldwide audience distribution share by country for Saravanaa Bhavan
CountryShare
United States27.8%
Canada19.3%
Australia16.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saravanaa Bhavan audience in United States is strongest.

Fig. 05

Top regions by affinity

Saravanaa Bhavan customers by region in United States
#RegionReachAffinity×
01New Jersey~200K12.71×
02New York~500K11.36×
03Texas~600K9.70×
04Connecticut~50K6.28×
05Virginia~30K1.49×
06Washington, District of Columbia~3K1.12×
07California~90K1.07×
08Alaska~1K0.85×
09Montana~2K0.84×
10South Dakota~1K0.84×
11North Dakota~1K0.84×
12Vermont~1K0.82×
13Idaho~3K0.80×
14Hawaii~3K0.80×
15West Virginia~3K0.78×
16Maine~2K0.78×
17Delaware~2K0.77×
18New Mexico~3K0.76×
19Massachusetts~10K0.75×
20Nebraska~3K0.73×
21Mississippi~5K0.72×
22Rhode Island~2K0.72×
23New Hampshire~2K0.68×
24Kentucky~6K0.63×
25Utah~4K0.63×
26Iowa~4K0.62×
27Alabama~7K0.61×
28Kansas~4K0.61×
29Pennsylvania~20K0.59×
30Washington~9K0.59×
31Maryland~7K0.57×
32Nevada~4K0.57×
33Arkansas~4K0.56×
34Louisiana~5K0.55×
35Oklahoma~5K0.54×
36South Carolina~6K0.53×
37Wisconsin~6K0.51×
38Oregon~4K0.50×
39Missouri~6K0.49×
40Tennessee~7K0.46×
41Indiana~6K0.46×
42Minnesota~5K0.44×
43Colorado~5K0.43×
44Illinois~10K0.42×
45Arizona~6K0.41×
46Michigan~8K0.40×
47Georgia~9K0.39×
48North Carolina~9K0.38×
49Ohio~8K0.35×
50Florida~10K0.27×
Fig. 06

Affinity by region

Affinity by region — Saravanaa Bhavan, United States
0.27×1.00×12.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saravanaa Bhavan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saravanaa Bhavan audience
#·InterestCategoryAffinity×
01James FrancoMovies & TV9.00×
02Smart CommunicationsTechnology & Electronics7.59×
03Arabic coffeeFood & Beverages5.31×
04International educationBusiness & Career5.05×
05Fish and chipsFood & Beverages3.40×
06Unique GiftsShopping2.25×
07Italian cuisineFood & Beverages2.02×
08Diaper bagKids & Family2.02×
09Non-alcoholic beverageFood & Beverages1.91×
10Planet FitnessSports1.74×
11Fly fishingSports1.73×
12Microwave ovenHome & Garden1.69×
13InnovationBusiness & Career1.68×
14FedExBusiness & Career1.64×
15LunchFood & Beverages1.62×
16Fast food restaurantsFood & Beverages1.62×
17Discount storesShopping1.59×
18Renewable energyBusiness & Career1.58×
19MetaphysicsBusiness & Career1.52×
20PastryFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saravanaa Bhavan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saravanaa Bhavan audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.64×
IndulgenceJOY1.42×
PatriotismCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saravanaa Bhavan audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.95×
IndividualismJOY0.99×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Saravanaa Bhavan's target market in United States?

Saravanaa Bhavan's target market in United States covers an estimated 781,641 people, concentrated in Texas and New York.

02

What is the gender split and age of Saravanaa Bhavan customers?

60.0% of the Saravanaa Bhavan audience are female, 40.0% are male, with an average age of 37.9 years.

03

Which brands do Saravanaa Bhavan fans like most?

Saravanaa Bhavan fans show strongest brand affinity for James Franco (9×), Planet Fitness (1.74×), and Italian cuisine (2.02×) over the country average.

04

Where do Saravanaa Bhavan fans live in United States?

Saravanaa Bhavan fans in United States are most concentrated in Texas (reach ~600K), New York (reach ~500K), and New Jersey (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Saravanaa Bhavan fans also like?

Beyond Saravanaa Bhavan itself, the audience over-indexes on Planet Fitness (1.74×), Italian cuisine (2.02×), Smart Communications (7.59×), and Lunch (1.62×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Saravanaa Bhavan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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