Rascasse Audience Intelligence

BrooklynVegan Audience in United States

A data profile of the people who buy, follow and care about BrooklynVegan in United States — modelled from more than twelve digital signal sources. BrooklynVegan has an estimated audience of 2,302,209 people in United States.

#388among Website / Newspaper / Magazine in United States#1378in Music & Radio

The average BrooklynVegan fan in United States is 39.3 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Global warming, Natural foods, Italian cuisine, with strongest over-indexing on Global warming (21.72× the country average).

Demographically, the BrooklynVegan audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BrooklynVegan fan in United States is balanced, around 39.3 years old, with strong Indulgence tendencies and a notable affinity for Global warming.

Category: Music & Radio · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BrooklynVegan profile in United States.

Audience size
2.3M
in United States
Gender
54.2%♀
45.8% male
Age
39.3
average years
Country rank
#12720
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of BrooklynVegan

54.2% are female, 45.8% are male, average age 39.3.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for BrooklynVegan audience in United States
MetricValue
Female54.2%
Male45.8%
Average age39.3
Estimated audience size2,302,209
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the BrooklynVegan audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3923%
40-4922%
50+18%
Fig. 04

Worldwide distribution

94.9%

of the worldwide BrooklynVegan audience comes from United States.

Worldwide audience distribution share by country for BrooklynVegan
CountryShare
United States94.9%
Germany0.7%
United Kingdom0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BrooklynVegan audience in United States is strongest.

Fig. 05

Top regions by affinity

BrooklynVegan fans by region: top regions in United States
#RegionReachAffinity×
01New York~600K4.34×
02Alaska~10K2.91×
03New Jersey~100K2.46×
04Washington, District of Columbia~20K2.36×
05Maine~20K2.31×
06Pennsylvania~100K1.77×
07Connecticut~40K1.77×
08Massachusetts~70K1.60×
09Illinois~100K1.39×
10Indiana~50K1.26×
11Michigan~80K1.25×
12Montana~8K1.23×
13Oregon~30K1.18×
14Maryland~40K1.12×
15Rhode Island~8K1.05×
16Washington~50K1.04×
17Vermont~4K1.04×
18Iowa~20K1.03×
19West Virginia~10K1.01×
20California~200K0.99×
21North Carolina~70K0.96×
22Colorado~30K0.92×
23New Hampshire~8K0.90×
24North Dakota~4K0.88×
25Ohio~60K0.87×
26South Dakota~5K0.87×
27Virginia~50K0.85×
28Idaho~10K0.84×
29Hawaii~8K0.83×
30Delaware~5K0.83×
31Kentucky~20K0.82×
32Mississippi~20K0.82×
33Georgia~60K0.80×
34Nebraska~9K0.79×
35South Carolina~30K0.78×
36Arkansas~10K0.77×
37New Mexico~9K0.77×
38Kansas~10K0.72×
39Oklahoma~20K0.69×
40Arizona~30K0.67×
41Minnesota~20K0.67×
42Nevada~10K0.67×
43Utah~10K0.67×
44Louisiana~20K0.66×
45Tennessee~30K0.65×
46Wisconsin~20K0.65×
47Missouri~20K0.64×
48Alabama~20K0.64×
49Florida~90K0.59×
50Texas~100K0.52×
Fig. 06

Affinity by region

Affinity by region — BrooklynVegan, United States
0.52×1.00×4.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BrooklynVegan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BrooklynVegan audience
#·InterestCategoryAffinity×
01Global warmingPolitics & Society21.72×
02Imagine DragonsMusic & Radio15.79×
03PitchforkMusic & Radio11.99×
04Natural foodsFood & Beverages8.79×
05Breast pumpKids & Family7.66×
06Bargain HuntersShopping6.65×
07Fast food restaurantsFood & Beverages5.19×
08Italian cuisineFood & Beverages4.30×
09MilkFood & Beverages4.16×
10Sustainable energyHome & Garden3.95×
11Outback SteakhouseFood & Beverages3.60×
12Renewable energyBusiness & Career3.38×
13Planet FitnessSports2.30×
14LeatherFashion & Accessoires2.30×
15Trader Joe'sShopping2.28×
16PodcastMusic & Radio2.25×
17Classical musicMusic & Radio2.11×
18AirbnbTravel & Leisure2.08×
19HobbyHome & Garden1.79×
20TikTokInternet & Social Media1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BrooklynVegan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BrooklynVegan audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.26×
SustainabilityBALANCE2.04×
Urban LifestyleOPEN1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BrooklynVegan audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.76×
Need for SecurityCONSERVATISM0.78×
PatriotismCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BrooklynVegan have in United States?

BrooklynVegan has an estimated audience of 2,302,209 people in United States, concentrated in New York and California.

02

What is the gender split and age of BrooklynVegan fans?

54.2% of BrooklynVegan fans are female, 45.8% are male, with an average age of 39.3 years.

03

Which brands do BrooklynVegan fans like most?

BrooklynVegan fans show strongest brand affinity for Global warming (21.72×), Natural foods (8.79×), and Italian cuisine (4.3×) over the country average.

04

Where do BrooklynVegan fans live in United States?

BrooklynVegan fans in United States are most concentrated in New York (reach ~600K), California (reach ~200K), and New Jersey (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BrooklynVegan fans also like?

Beyond BrooklynVegan itself, the audience over-indexes on Natural foods (8.79×), Italian cuisine (4.3×), Fast food restaurants (5.19×), and Milk (4.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See BrooklynVegan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BrooklynVegan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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