Rascasse Audience Intelligence

Grupo Arcor Target Market in Germany

A data profile of the people who buy, follow and care about Grupo Arcor in Germany — modelled from more than twelve digital signal sources. Grupo Arcor has an estimated audience of 531,074 people in Germany.

#1459among Brand in Germany#530in Food & Beverages

The average Grupo Arcor fan in Germany is 27.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Patrick Dempsey, Amy Adams, Hackers, with strongest over-indexing on Patrick Dempsey (30.21× the country average).

Demographically, the Grupo Arcor audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Grupo Arcor fan in Germany is more female, around 27.8 years old, with strong Family Orientation tendencies and a notable affinity for Patrick Dempsey.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grupo Arcor profile in Germany.

Audience size
531K
in Germany
Gender
68.3%♀
31.7% male
Age
27.8
average years
Country rank
#11175
Brand in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Grupo Arcor

68.3% are female, 31.7% are male, average age 27.8.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Grupo Arcor audience in Germany
MetricValue
Female68.3%
Male31.7%
Average age27.8
Estimated audience size531,074
Fig. 03

Age distribution

Ø 27.8
average years
Age distribution of the Grupo Arcor audience in Germany
Age bracketShare%
16-1960%
20-2914%
30-3910%
40-4910%
50+6%
Fig. 04

Worldwide distribution

79.5%

of the worldwide Grupo Arcor audience comes from Germany.

Worldwide audience distribution share by country for Grupo Arcor
CountryShare
Germany79.5%
Argentina18.4%
Mexico1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grupo Arcor audience in Germany is strongest.

Fig. 05

Top regions by affinity

Grupo Arcor customers by region in Germany
#RegionReachAffinity×
01Brandenburg~30K1.74×
02Nordrhein-Westfalen~100K1.24×
03Thüringen~20K1.22×
04Mecklenburg-Vorpommern~10K1.20×
05Sachsen-Anhalt~20K1.17×
06Sachsen~30K1.13×
07Bremen~5K1.12×
08Hessen~40K1.00×
09Berlin~20K1.00×
10Saarland~6K0.92×
11Baden-Württemberg~70K0.91×
12Niedersachsen~50K0.87×
13Bayern~60K0.73×
14Rheinland-Pfalz~20K0.64×
15Schleswig-Holstein~10K0.61×
16Hamburg~7K0.55×
Fig. 06

Affinity by region

Affinity by region — Grupo Arcor, Germany
0.55×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grupo Arcor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grupo Arcor audience
#·InterestCategoryAffinity×
01Patrick DempseyMovies & TV30.21×
02SorbetFood & Beverages20.49×
03Amy AdamsMovies & TV20.00×
04HackersMovies & TV20.00×
05WhataburgerFood & Beverages20.00×
06Joe ManganielloMovies & TV16.27×
07Hot dogFood & Beverages13.84×
08La RepubblicaNews13.36×
09Cornetto (ice cream)Food & Beverages13.18×
10Häagen-DazsFood & Beverages12.82×
11Frozen yogurtFood & Beverages12.08×
12TescoShopping11.90×
13Ian SomerhalderMovies & TV7.29×
14WalmartShopping6.68×
15Andrea BocelliMusic & Radio5.93×
16NeuroscienceBusiness & Career4.33×
17Self-confidenceHealth3.66×
18Self careHealth3.50×
19Political scienceBusiness & Career3.18×
20HugendubelShopping2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grupo Arcor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grupo Arcor audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.72×
Convenience OrientationPREMIUM2.16×
IndulgenceJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grupo Arcor audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.64×
MindfulnessBALANCE0.83×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Grupo Arcor's target market in Germany?

Grupo Arcor's target market in Germany covers an estimated 531,074 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Grupo Arcor customers?

68.3% of the Grupo Arcor audience are female, 31.7% are male, with an average age of 27.8 years.

03

Which brands do Grupo Arcor fans like most?

Grupo Arcor fans show strongest brand affinity for Patrick Dempsey (30.21×), Amy Adams (20×), and Hackers (20×) over the country average.

04

Where do Grupo Arcor fans live in Germany?

Grupo Arcor fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Grupo Arcor fans also like?

Beyond Grupo Arcor itself, the audience over-indexes on Amy Adams (20×), Hackers (20×), Sorbet (20.49×), and Tesco (11.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Grupo Arcor audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Grupo Arcor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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