Grupo Arcor Audience in Germany
Grupo Arcor has an estimated audience of 268,306 people in Germany. 68.3% are female, 31.7% are male, average age 27.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Picnic, Hakone, Kanagawa, Home Office, Stradivarius, Progressive rock.
The average Grupo Arcor fan in Germany is 27.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Picnic, Hakone, Kanagawa, Home Office, with strongest over-indexing on Picnic (12.1× the country average). Demographically, the Grupo Arcor audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Grupo Arcor fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 27.8 |
| Estimated audience size | 268,306 |
Audience persona
The typical Grupo Arcor fan in Germany is more female, around 27.8 years old, with strong Family Orientation tendencies and a notable affinity for Picnic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 149,235 | 1.28× |
| Baden-Württemberg | 65,929 | 0.9× |
| Bayern | 64,983 | 0.76× |
| Niedersachsen | 45,115 | 0.87× |
| Hessen | 40,198 | 0.99× |
| Sachsen | 30,780 | 1.17× |
| Brandenburg | 27,832 | 1.68× |
| Berlin | 25,821 | 1.08× |
| Rheinland-Pfalz | 18,012 | 0.67× |
| Thüringen | 16,723 | 1.23× |
| Sachsen-Anhalt | 16,268 | 1.18× |
| Schleswig-Holstein | 11,960 | 0.62× |
| Mecklenburg-Vorpommern | 11,115 | 1.09× |
| Hamburg | 6,392 | 0.53× |
| Saarland | 5,767 | 0.88× |
| Bremen | 4,893 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Picnic | 12.1× | Kids & Family |
| Hakone, Kanagawa | 20× | Travel & Leisure |
| Home Office | 1.55× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.86× | Music & Radio |
| Nationality | 2.94× | Politics & Society |
| Handmade Gifts | 1.91× | Kids & Family |
| Kissin' Dynamite | 7.13× | Music & Radio |
| Corona (band) | 2.23× | Music & Radio |
| Škoda Kodiaq | 1.76× | Cars & Mobility |
| Volvo V60 | 3.65× | Cars & Mobility |
| Haute Route | 9.89× | Sports |
| Natural rubber | 1.55× | Cars & Mobility |
| Chur | 10.27× | Travel & Leisure |
| Eco Friendly Living | 2.39× | Home & Garden |
| Liberace | 3.47× | Music & Radio |
| Knokke-Heist | 3.69× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.59× | Music & Radio |
| Sixx | 1.68× | Movies & TV |
| Garrucha | 17.45× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.74 |
| Indulgence | JOY | 1.81 |
| Convenience Orientation | PREMIUM | 1.73 |
| Patriotism | CONSERVATISM | 1.46 |
| Individualism | JOY | 1.4 |
| Early Adopter Mentality | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.6% |
| Argentina | 30.1% |
| Mexico | 1.8% |
See Grupo Arcor audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Grupo Arcor have in Germany?
Grupo Arcor has an estimated audience of 268,306 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Grupo Arcor fans?
68.3% of Grupo Arcor fans are female, 31.7% are male, with an average age of 27.8 years.
Which brands do Grupo Arcor fans like most?
Grupo Arcor fans show strongest brand affinity for Picnic (12.1×), Hakone, Kanagawa (20×), and Home Office (1.55×) over the country average.
Where do Grupo Arcor fans live in Germany?
Grupo Arcor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 149,235), Baden-Württemberg (reach 65,929), and Bayern (reach 64,983). These three regions account for the largest share of the active audience.
What other brands do Grupo Arcor fans also like?
Beyond Grupo Arcor itself, the audience over-indexes on Hakone, Kanagawa (20×), Home Office (1.55×), Stradivarius (1.97×), and Progressive rock (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Grupo Arcor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.