Rascasse Audience Intelligence

Omni-Biotic Target Market in Germany

A data profile of the people who buy, follow and care about Omni-Biotic in Germany — modelled from more than twelve digital signal sources. Omni-Biotic has an estimated audience of 1,009,208 people in Germany.

#844among Brand in Germany#189in Health

The average Omni-Biotic fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Shania Twain, Elderly care, Cleanser, with strongest over-indexing on Shania Twain (23.99× the country average).

Demographically, the Omni-Biotic audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Family Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Omni-Biotic fan in Germany is more female, around 37.2 years old, with strong Family Orientation tendencies and a notable affinity for Shania Twain.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Omni-Biotic profile in Germany.

Audience size
1M
in Germany
Gender
68.5%♀
31.5% male
Age
37.2
average years
Country rank
#6472
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Omni-Biotic

68.5% are female, 31.5% are male, average age 37.2.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Omni-Biotic audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age37.2
Estimated audience size1,009,208
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Omni-Biotic audience in Germany
Age bracketShare%
16-1926%
20-2918%
30-3919%
40-4922%
50+15%
Fig. 04

Worldwide distribution

58.6%

of the worldwide Omni-Biotic audience comes from Germany.

Worldwide audience distribution share by country for Omni-Biotic
CountryShare
Germany58.6%
Austria13.6%
Poland6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Omni-Biotic audience in Germany is strongest.

Fig. 05

Top regions by affinity

Omni-Biotic customers by region in Germany
#RegionReachAffinity×
01Bayern~200K1.26×
02Brandenburg~40K1.11×
03Niedersachsen~100K1.09×
04Thüringen~30K1.08×
05Sachsen~50K1.05×
06Rheinland-Pfalz~50K1.04×
07Sachsen-Anhalt~30K1.04×
08Mecklenburg-Vorpommern~20K1.03×
09Baden-Württemberg~100K1.02×
10Nordrhein-Westfalen~200K0.96×
11Schleswig-Holstein~40K0.96×
12Berlin~40K0.94×
13Hessen~70K0.92×
14Saarland~10K0.92×
15Hamburg~20K0.88×
16Bremen~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Omni-Biotic, Germany
0.75×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Omni-Biotic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Omni-Biotic audience
#·InterestCategoryAffinity×
01Shania TwainMusic & Radio23.99×
02Elderly careHealth13.21×
03ChongqingTravel & Leisure12.64×
04Keith UrbanMusic & Radio10.01×
05CleanserBeauty & Wellness7.67×
06Retirement communityKids & Family5.35×
07Preventive healthcareHealth3.95×
08Child careKids & Family2.89×
09Ernsting's familyShopping2.49×
10Children's clothingFashion & Accessoires2.11×
11House musicMusic & Radio2.10×
12C&AShopping2.08×
13Local foodFood & Beverages2.08×
14Organic foodFood & Beverages1.92×
15DeichmannShopping1.87×
16Do it yourself (DIY)Home & Garden1.72×
17MedicineBusiness & Career1.72×
18TagesschauMovies & TV1.68×
19IKEAHome & Garden1.67×
20RecipesFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Omni-Biotic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Omni-Biotic audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.24×
MindfulnessBALANCE1.89×
ExtroversionTHRILL1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Omni-Biotic audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.94×
Social Media UsageJOY0.95×
Luxury OrientationPREMIUM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Omni-Biotic's target market in Germany?

Omni-Biotic's target market in Germany covers an estimated 1,009,208 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Omni-Biotic customers?

68.5% of the Omni-Biotic audience are female, 31.5% are male, with an average age of 37.2 years.

03

Which brands do Omni-Biotic fans like most?

Omni-Biotic fans show strongest brand affinity for Shania Twain (23.99×), Elderly care (13.21×), and Cleanser (7.67×) over the country average.

04

Where do Omni-Biotic fans live in Germany?

Omni-Biotic fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Omni-Biotic fans also like?

Beyond Omni-Biotic itself, the audience over-indexes on Elderly care (13.21×), Cleanser (7.67×), Tagesschau (1.68×), and Preventive healthcare (3.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Omni-Biotic audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Omni-Biotic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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