Omni-Biotic Audience in Germany
Omni-Biotic has an estimated audience of 1,202,926 people in Germany. 73.1% are female, 26.9% are male, average age 41.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gudrun Sjödén, Progressive rock, Home Office, Artistic inspiration, Saving.
The average Omni-Biotic fan in Germany is 41.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gudrun Sjödén, Progressive rock, Home Office, with strongest over-indexing on Gudrun Sjödén (7.29× the country average). Demographically, the Omni-Biotic audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Family Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of Omni-Biotic fans
| Metric | Value |
|---|---|
| Female | 73.1% |
| Male | 26.9% |
| Average age | 41.2 |
| Estimated audience size | 1,202,926 |
Audience persona
The typical Omni-Biotic fan in Germany is more female, around 41.2 years old, with strong Family Orientation tendencies and a notable affinity for Gudrun Sjödén.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 254,711 | 1.32× |
| Nordrhein-Westfalen | 254,458 | 0.97× |
| Baden-Württemberg | 173,450 | 1.06× |
| Niedersachsen | 131,159 | 1.12× |
| Hessen | 89,817 | 0.98× |
| Rheinland-Pfalz | 61,366 | 1.02× |
| Sachsen | 60,097 | 1.02× |
| Berlin | 51,138 | 0.95× |
| Schleswig-Holstein | 41,966 | 0.97× |
| Brandenburg | 41,366 | 1.11× |
| Thüringen | 30,888 | 1.01× |
| Sachsen-Anhalt | 30,608 | 0.98× |
| Hamburg | 26,366 | 0.97× |
| Mecklenburg-Vorpommern | 21,557 | 0.94× |
| Saarland | 13,071 | 0.88× |
| Bremen | 7,261 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gudrun Sjödén | 7.29× | Fashion & Accessoires |
| Progressive rock | 2.53× | Music & Radio |
| Home Office | 1.8× | Business & Career |
| Artistic inspiration | 1.5× | Arts & Culture |
| Saving | 1.61× | Business & Career |
| Mothercare | 1.51× | Kids & Family |
| Avneet Kaur | 19.79× | Movies & TV |
| Natural rubber | 1.73× | Cars & Mobility |
| KLOS | 10.5× | Music & Radio |
| Icon (magazine) | 1.83× | Arts & Culture |
| Information sensitivity | 3.6× | Technology & Electronics |
| Ipekyol | 2.69× | Shopping |
| Samanyolu Haber | 2.92× | Movies & TV |
| Nurse education | 1.54× | Kids & Family |
| Clogging | 7.03× | Music & Radio |
| Opposition (politics) | 3.36× | Politics & Society |
| N'Golo Kanté | 2.92× | Sports |
| Ireen Sheer | 1.52× | Music & Radio |
| YouGov | 3.95× | Business & Career |
| Gloria | 2.36× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.72 |
| Sports Activity | POWER | 1.68 |
| Sustainability | BALANCE | 1.55 |
| Healthy Lifestyle | BALANCE | 1.54 |
| Pet Ownership | JOY | 1.48 |
| DIY Mentality | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 61.3% |
| Austria | 13.3% |
| Poland | 6.5% |
See Omni-Biotic audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Omni-Biotic have in Germany?
Omni-Biotic has an estimated audience of 1,202,926 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Omni-Biotic fans?
73.1% of Omni-Biotic fans are female, 26.9% are male, with an average age of 41.2 years.
Which brands do Omni-Biotic fans like most?
Omni-Biotic fans show strongest brand affinity for Gudrun Sjödén (7.29×), Progressive rock (2.53×), and Home Office (1.8×) over the country average.
Where do Omni-Biotic fans live in Germany?
Omni-Biotic fans in Germany are most concentrated in Bayern (reach 254,711), Nordrhein-Westfalen (reach 254,458), and Baden-Württemberg (reach 173,450). These three regions account for the largest share of the active audience.
What other brands do Omni-Biotic fans also like?
Beyond Omni-Biotic itself, the audience over-indexes on Progressive rock (2.53×), Home Office (1.8×), Artistic inspiration (1.5×), and Saving (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Omni-Biotic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.