A data profile of the people who buy, follow and care about Jesus in Canada — modelled from more than twelve digital signal sources. Jesus has an estimated audience of 3,865,735 people in Canada.
The average Jesus fan in Canada is 40.1 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Giant Tiger, God, Nazareth, with strongest over-indexing on Giant Tiger (1.51× the country average).
Demographically, the Jesus audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Jesus fan in Canada is more female, around 40.1 years old, with strong Travelling tendencies and a notable affinity for Giant Tiger.
The key figures that characterise the Jesus profile in Canada.
60.4% are female, 39.6% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 40.1 |
| Estimated audience size | 3,865,735 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Jesus audience comes from Canada.
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 8.4% |
| Italy | 6.2% |
Where the Jesus audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.39× | |
| 02 | Saskatchewan | ~100K | 1.22× | |
| 03 | Alberta | ~600K | 1.21× | |
| 04 | Manitoba | ~200K | 1.17× | |
| 05 | Quebec | ~1M | 1.06× | |
| 06 | British Columbia | ~600K | 1.02× | |
| 07 | New Brunswick | ~80K | 0.85× | |
| 08 | Nova Scotia | ~90K | 0.78× | |
| 09 | Newfoundland and Labrador | ~40K | 0.76× | |
| 10 | Prince Edward Island | ~10K | 0.60× |
The strongest cross-interests of the Jesus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nazareth | Travel & Leisure | 3.06× | ||
| 02 | Rabbi | Politics & Society | 2.87× | ||
| 03 | Christian Church | Politics & Society | 2.46× | ||
| 04 | Prophet | Business & Career | 2.45× | ||
| 05 | Easter | Politics & Society | 2.10× | ||
| 06 | Prayer | Politics & Society | 2.09× | ||
| 07 | Faith | Politics & Society | 1.81× | ||
| 08 | Summer vacation | Travel & Leisure | 1.78× | ||
| 09 | Deity | Politics & Society | 1.78× | ||
| 10 | Jerusalem | Travel & Leisure | 1.76× | ||
| 11 | Benjamin Netanyahu | Politics & Society | 1.75× | ||
| 12 | God | Politics & Society | 1.63× | ||
| 13 | Penningtons | Fashion & Accessoires | 1.62× | ||
| 14 | Jollibee | Food & Beverages | 1.61× | ||
| 15 | Christmas tree | Kids & Family | 1.59× | ||
| 16 | Christmas Eve | Kids & Family | 1.55× | ||
| 17 | Catholic Church | Politics & Society | 1.53× | ||
| 18 | Giant Tiger | Shopping | 1.51× | ||
| 19 | Old age | Politics & Society | 1.51× | ||
| 20 | Business marketing | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.35× | |
| Early Adopter Mentality | POWER | 1.22× | |
| Need for Security | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.92× | |
| Family Orientation | CONSERVATISM | 0.93× | |
| Social Media Usage | JOY | 0.96× |
Jesus has an estimated audience of 3,865,735 people in Canada, concentrated in Ontario and Quebec.
60.4% of Jesus fans are female, 39.6% are male, with an average age of 40.1 years.
Jesus fans show strongest brand affinity for Giant Tiger (1.51×), God (1.63×), and Nazareth (3.06×) over the country average.
Jesus fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1M), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Jesus itself, the audience over-indexes on God (1.63×), Nazareth (3.06×), Easter (2.1×), and Summer vacation (1.78×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Jesus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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