A data profile of the people who buy, follow and care about God in Canada — modelled from more than twelve digital signal sources. God has an estimated audience of 4,455,689 people in Canada.
The average God fan in Canada is 38.9 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Western Union, Jesus, with strongest over-indexing on Real property (1.78× the country average).
Demographically, the God audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical God fan in Canada is more female, around 38.9 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the God profile in Canada.
61.8% are female, 38.2% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 38.9 |
| Estimated audience size | 4,455,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide God audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 6.4% |
| Brazil | 5.4% |
Where the God audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.44× | |
| 02 | Manitoba | ~200K | 1.21× | |
| 03 | Saskatchewan | ~200K | 1.19× | |
| 04 | Alberta | ~600K | 1.13× | |
| 05 | British Columbia | ~700K | 1.10× | |
| 06 | Nova Scotia | ~100K | 0.95× | |
| 07 | Newfoundland and Labrador | ~60K | 0.86× | |
| 08 | New Brunswick | ~90K | 0.83× | |
| 09 | Quebec | ~800K | 0.76× | |
| 10 | Prince Edward Island | ~10K | 0.61× |
The strongest cross-interests of the God audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 2.74× | ||
| 02 | Diplomacy | Politics & Society | 2.48× | ||
| 03 | God in Islam | Politics & Society | 2.46× | ||
| 04 | Duvet | Home & Garden | 2.09× | ||
| 05 | Western Union | Business & Career | 1.98× | ||
| 06 | Scentsy | Home & Garden | 1.92× | ||
| 07 | Real property | Home & Garden | 1.78× | ||
| 08 | Bored Panda | Internet & Social Media | 1.78× | ||
| 09 | Bible | Politics & Society | 1.73× | ||
| 10 | Judaism | Politics & Society | 1.73× | ||
| 11 | Baking powder | Food & Beverages | 1.67× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 1.65× | ||
| 13 | Mineral water | Food & Beverages | 1.65× | ||
| 14 | Jesus | Politics & Society | 1.63× | ||
| 15 | Bryan Cranston | Movies & TV | 1.60× | ||
| 16 | Ramen | Food & Beverages | 1.60× | ||
| 17 | Valentino | Fashion & Accessoires | 1.55× | ||
| 18 | Blanket | Home & Garden | 1.54× | ||
| 19 | Wealth management | Business & Career | 1.53× | ||
| 20 | Tradition | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.51× | |
| Spirituality | BALANCE | 1.44× | |
| Individualism | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.80× |
God has an estimated audience of 4,455,689 people in Canada, concentrated in Ontario and Quebec.
61.8% of God fans are female, 38.2% are male, with an average age of 38.9 years.
God fans show strongest brand affinity for Real property (1.78×), Western Union (1.98×), and Jesus (1.63×) over the country average.
God fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~800K), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond God itself, the audience over-indexes on Western Union (1.98×), Jesus (1.63×), Tradition (1.51×), and Bible (1.73×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for God. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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