A data profile of the people who buy, follow and care about God in Germany — modelled from more than twelve digital signal sources. God has an estimated audience of 4,874,087 people in Germany.
The average God fan in Germany is 38.7 years old, more female, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Hessen.
Top brand affinities include Jane Fonda, Ronaldinho, Tagesschau, with strongest over-indexing on Jane Fonda (8.55× the country average).
Demographically, the God audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical God fan in Germany is more female, around 38.7 years old, with strong Spirituality tendencies and a notable affinity for Jane Fonda.
The key figures that characterise the God profile in Germany.
59.1% are female, 40.9% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 38.7 |
| Estimated audience size | 4,874,087 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 16% |
of the worldwide God audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 6.4% |
| Brazil | 5.4% |
Where the God audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~1.5M | 2.15× | |
| 02 | Hessen | ~700K | 1.97× | |
| 03 | Schleswig-Holstein | ~300K | 1.92× | |
| 04 | Nordrhein-Westfalen | ~1M | 1.13× | |
| 05 | Bremen | ~50K | 1.09× | |
| 06 | Berlin | ~200K | 1.07× | |
| 07 | Rheinland-Pfalz | ~200K | 0.98× | |
| 08 | Hamburg | ~100K | 0.91× | |
| 09 | Saarland | ~50K | 0.88× | |
| 10 | Bayern | ~700K | 0.84× | |
| 11 | Niedersachsen | ~400K | 0.84× | |
| 12 | Thüringen | ~90K | 0.73× | |
| 13 | Mecklenburg-Vorpommern | ~70K | 0.72× | |
| 14 | Sachsen-Anhalt | ~90K | 0.71× | |
| 15 | Sachsen | ~200K | 0.68× | |
| 16 | Brandenburg | ~100K | 0.68× |
The strongest cross-interests of the God audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ronaldinho | Sports | 9.00× | ||
| 02 | Angela Lansbury | Movies & TV | 9.00× | ||
| 03 | Ric Flair | Sports | 9.00× | ||
| 04 | Rosario Dawson | Movies & TV | 9.00× | ||
| 05 | Jane Fonda | Movies & TV | 8.55× | ||
| 06 | Maria Callas | Music & Radio | 5.47× | ||
| 07 | Eurodance | Music & Radio | 3.62× | ||
| 08 | Pedro Pascal | Movies & TV | 3.56× | ||
| 09 | Western Union | Business & Career | 3.38× | ||
| 10 | Lipstick | Beauty & Wellness | 2.93× | ||
| 11 | Real property | Home & Garden | 2.61× | ||
| 12 | Fashion show | Fashion & Accessoires | 2.29× | ||
| 13 | Volunteering | Politics & Society | 2.22× | ||
| 14 | Religion | Business & Career | 2.12× | ||
| 15 | Kitchen | Home & Garden | 1.96× | ||
| 16 | Tagesschau | Movies & TV | 1.71× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.70× | ||
| 18 | Netto Marken-Discount | Shopping | 1.55× | ||
| 19 | Spas | Beauty & Wellness | 1.55× | ||
| 20 | Kaufland | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.08× | |
| Mindfulness | BALANCE | 1.83× | |
| Community Orientation | OPEN | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.83× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Pet Ownership | JOY | 0.92× |
God has an estimated audience of 4,874,087 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
59.1% of God fans are female, 40.9% are male, with an average age of 38.7 years.
God fans show strongest brand affinity for Jane Fonda (8.55×), Ronaldinho (9×), and Tagesschau (1.71×) over the country average.
God fans in Germany are most concentrated in Baden-Württemberg (reach ~1.5M), Nordrhein-Westfalen (reach ~1M), and Hessen (reach ~700K). These three regions account for the largest share of the active audience.
Beyond God itself, the audience over-indexes on Ronaldinho (9×), Tagesschau (1.71×), Western Union (3.38×), and Angela Lansbury (9×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for God. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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