A data profile of the people who buy, follow and care about God in Brazil — modelled from more than twelve digital signal sources. God has an estimated audience of 14,688,122 people in Brazil.
God has an estimated audience of 14,688,122 people in Brazil. 66.8% are female, 33.2% are male, average age 37.1. Top brand affinities: Seleção Brasileira, Religion, Spotify, Michael Jackson, Samsung.
Top brand affinities include Seleção Brasileira, Religion, Spotify, with strongest over-indexing on Seleção Brasileira (1.58× the country average).
Demographically, the God audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Tradition, Spirituality.
The typical God fan in Brazil is more female, around 37.1 years old, with strong Tradition tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the God profile in Brazil.
66.8% are female, 33.2% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 37.1 |
| Estimated audience size | 14,688,122 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide God audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 6.4% |
| Brazil | 5.4% |
The strongest cross-interests of the God audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 2.64× | ||
| 02 | Borussia Dortmund | Sports | 2.64× | ||
| 03 | Spanish language | Politics & Society | 2.04× | ||
| 04 | Michael Jackson | Music & Radio | 1.96× | ||
| 05 | Microwave oven | Home & Garden | 1.87× | ||
| 06 | Tradition | Politics & Society | 1.84× | ||
| 07 | Samsung | Technology & Electronics | 1.75× | ||
| 08 | Hypermarket | Shopping | 1.75× | ||
| 09 | BTS | Music & Radio | 1.75× | ||
| 10 | Religion | Business & Career | 1.68× | ||
| 11 | Spotify | Internet & Social Media | 1.67× | ||
| 12 | College | Business & Career | 1.67× | ||
| 13 | Radio | Technology & Electronics | 1.66× | ||
| 14 | Bible | Politics & Society | 1.66× | ||
| 15 | Seleção Brasileira | Sports | 1.58× | ||
| 16 | X | Internet & Social Media | 1.58× | ||
| 17 | Handbags | Fashion & Accessoires | 1.58× | ||
| 18 | Documentary movies | Movies & TV | 1.57× | ||
| 19 | Brazil national football team | Sports | 1.56× | ||
| 20 | Horror movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.84× | |
| Spirituality | BALANCE | 1.48× | |
| Creativity | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Early Adopter Mentality | POWER | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for God. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.