A data profile of the people who buy, follow and care about God in Portugal — modelled from more than twelve digital signal sources. God has an estimated audience of 1,583,096 people in Portugal.
The average God fan in Portugal is 45.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Religion, London, Jesus, with strongest over-indexing on Religion (1.76× the country average).
Demographically, the God audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical God fan in Portugal is more female, around 45.7 years old, with strong Tradition tendencies and a notable affinity for Religion.
The key figures that characterise the God profile in Portugal.
65.9% are female, 34.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 45.7 |
| Estimated audience size | 1,583,096 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide God audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 6.4% |
| Brazil | 5.4% |
Where the God audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 2.76× | |
| 02 | Coimbra District | ~90K | 1.20× | |
| 03 | Setúbal District | ~200K | 1.15× | |
| 04 | Porto District | ~400K | 1.13× | |
| 05 | Faro District | ~100K | 1.13× | |
| 06 | Santarém District | ~90K | 1.13× | |
| 07 | Évora District | ~30K | 1.01× | |
| 08 | Azores | ~40K | 0.99× | |
| 09 | Bragança District | ~20K | 0.98× | |
| 10 | Portalegre District | ~20K | 0.98× | |
| 11 | Braga District | ~100K | 0.97× | |
| 12 | Leiria District | ~80K | 0.96× | |
| 13 | Beja District | ~20K | 0.95× | |
| 14 | Madeira | ~40K | 0.94× | |
| 15 | Guarda District | ~20K | 0.94× | |
| 16 | Aveiro District | ~100K | 0.93× | |
| 17 | Viseu District | ~50K | 0.93× | |
| 18 | Castelo Branco District | ~30K | 0.93× | |
| 19 | Vila Real District | ~30K | 0.93× | |
| 20 | Viana do Castelo District | ~40K | 0.92× |
The strongest cross-interests of the God audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NBA playoffs | Sports | 1.88× | ||
| 02 | Paris | Travel & Leisure | 1.81× | ||
| 03 | Waxing | Beauty & Wellness | 1.78× | ||
| 04 | Religion | Business & Career | 1.76× | ||
| 05 | London | Travel & Leisure | 1.76× | ||
| 06 | Microwave oven | Home & Garden | 1.71× | ||
| 07 | Mineral water | Food & Beverages | 1.71× | ||
| 08 | Jesus | Politics & Society | 1.64× | ||
| 09 | Wine cellar | Food & Beverages | 1.63× | ||
| 10 | Essential oil | Home & Garden | 1.58× | ||
| 11 | JYSK | Home & Garden | 1.58× | ||
| 12 | Bad Bunny | Music & Radio | 1.58× | ||
| 13 | Permanent makeup | Beauty & Wellness | 1.56× | ||
| 14 | Nail salon | Beauty & Wellness | 1.56× | ||
| 15 | Non-alcoholic beverage | Food & Beverages | 1.56× | ||
| 16 | Hair removal | Beauty & Wellness | 1.55× | ||
| 17 | Herbalism | Health | 1.55× | ||
| 18 | Manicure | Beauty & Wellness | 1.54× | ||
| 19 | Tradition | Politics & Society | 1.53× | ||
| 20 | Twitch | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.53× | |
| Spirituality | BALANCE | 1.42× | |
| Individualism | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Quality Awareness | PREMIUM | 0.86× |
God has an estimated audience of 1,583,096 people in Portugal, concentrated in Lisbon District and Porto District.
65.9% of God fans are female, 34.1% are male, with an average age of 45.7 years.
God fans show strongest brand affinity for Religion (1.76×), London (1.76×), and Jesus (1.64×) over the country average.
God fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond God itself, the audience over-indexes on London (1.76×), Jesus (1.64×), Tradition (1.53×), and Hair removal (1.55×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for God. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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