A data profile of the people who buy, follow and care about God in Indonesia — modelled from more than twelve digital signal sources. God has an estimated audience of 4,844,045 people in Indonesia.
God has an estimated audience of 4,844,045 people in Indonesia. 52.9% are female, 47.1% are male, average age 33.2. Top brand affinities: Religion, Jesus, God in Islam, NASDAQ, Catholic Church.
Top brand affinities include Religion, Jesus, God in Islam, with strongest over-indexing on Religion (1.6× the country average).
Demographically, the God audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Spirituality, Tradition.
The typical God fan in Indonesia is balanced, around 33.2 years old, with strong Spirituality tendencies and a notable affinity for Religion.
The key figures that characterise the God profile in Indonesia.
52.9% are female, 47.1% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 33.2 |
| Estimated audience size | 4,844,045 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide God audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 6.4% |
| Brazil | 5.4% |
The strongest cross-interests of the God audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Old Testament | Politics & Society | 2.29× | ||
| 02 | Catholic Church | Politics & Society | 1.76× | ||
| 03 | God in Islam | Politics & Society | 1.71× | ||
| 04 | Julia Roberts | Movies & TV | 1.71× | ||
| 05 | Judaism | Politics & Society | 1.70× | ||
| 06 | Apple Pay | Technology & Electronics | 1.70× | ||
| 07 | Bible | Politics & Society | 1.66× | ||
| 08 | Block chain (database) | Technology & Electronics | 1.66× | ||
| 09 | Jesus | Politics & Society | 1.61× | ||
| 10 | Lille OSC | Sports | 1.61× | ||
| 11 | United Parcel Service | Business & Career | 1.61× | ||
| 12 | Religion | Business & Career | 1.60× | ||
| 13 | NASDAQ | Business & Career | 1.57× | ||
| 14 | Metal detector | Home & Garden | 1.57× | ||
| 15 | Photovoltaics | Home & Garden | 1.54× | ||
| 16 | Deportivo Alavés | Sports | 1.53× | ||
| 17 | Hisense | Technology & Electronics | 1.53× | ||
| 18 | Alfa Romeo | Cars & Mobility | 1.51× | ||
| 19 | UNESCO | Politics & Society | 1.51× | ||
| 20 | Royal family | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.61× | |
| Tradition | CONSERVATISM | 1.36× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Social Media Usage | JOY | 0.85× | |
| Pet Ownership | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for God. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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