A data profile of the people who buy, follow and care about God in Australia — modelled from more than twelve digital signal sources. God has an estimated audience of 3,565,978 people in Australia.
God has an estimated audience of 3,565,978 people in Australia. 68.5% are female, 31.5% are male, average age 41.6. Top brand affinities: Wikipedia, Jason Bateman, Pizza, Jesus, Nicole Kidman.
Top brand affinities include Wikipedia, Jason Bateman, Pizza, with strongest over-indexing on Wikipedia (1.98× the country average).
Demographically, the God audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Spirituality, Tradition.
The typical God fan in Australia is more female, around 41.6 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the God profile in Australia.
68.5% are female, 31.5% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 41.6 |
| Estimated audience size | 3,565,978 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide God audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 6.4% |
| Brazil | 5.4% |
The strongest cross-interests of the God audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jason Bateman | Movies & TV | 3.03× | ||
| 02 | Demi Moore | Movies & TV | 3.03× | ||
| 03 | Matt Damon | Movies & TV | 3.03× | ||
| 04 | Sourdough | Food & Beverages | 3.03× | ||
| 05 | Olivia Colman | Movies & TV | 3.03× | ||
| 06 | Emma Thompson | Movies & TV | 3.03× | ||
| 07 | Lily James | Movies & TV | 2.97× | ||
| 08 | Liam Neeson | Movies & TV | 2.95× | ||
| 09 | Brendan Fraser | Movies & TV | 2.74× | ||
| 10 | Isla Fisher | Movies & TV | 2.65× | ||
| 11 | Keira Knightley | Movies & TV | 2.49× | ||
| 12 | Natalie Portman | Movies & TV | 2.36× | ||
| 13 | Sicily | Travel & Leisure | 2.24× | ||
| 14 | DeviantArt | Internet & Social Media | 2.18× | ||
| 15 | Rome | Travel & Leisure | 2.08× | ||
| 16 | Wikipedia | Internet & Social Media | 1.98× | ||
| 17 | Nicole Kidman | Movies & TV | 1.86× | ||
| 18 | ABC | Movies & TV | 1.66× | ||
| 19 | Pizza | Food & Beverages | 1.64× | ||
| 20 | Jesus | Politics & Society | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.37× | |
| Tradition | CONSERVATISM | 1.37× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.79× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Travelling | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for God. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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