A data profile of the people who buy, follow and care about Jesus in Australia — modelled from more than twelve digital signal sources. Jesus has an estimated audience of 3,344,606 people in Australia.
The average Jesus fan in Australia is 42.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Christmas tree, Christmas Eve, God, with strongest over-indexing on Christmas tree (2.15× the country average).
Demographically, the Jesus audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Jesus fan in Australia is more female, around 42.5 years old, with strong Spirituality tendencies and a notable affinity for Christmas tree.
The key figures that characterise the Jesus profile in Australia.
63.5% are female, 36.5% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 42.5 |
| Estimated audience size | 3,344,606 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Jesus audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 8.4% |
| Italy | 6.2% |
Where the Jesus audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~40K | 1.20× | |
| 02 | New South Wales | ~1.5M | 1.14× | |
| 03 | Queensland | ~900K | 1.08× | |
| 04 | South Australia | ~300K | 1.05× | |
| 05 | Western Australia | ~400K | 1.02× | |
| 06 | Victoria | ~900K | 0.94× | |
| 07 | Tasmania | ~60K | 0.81× | |
| 08 | Australian Capital Territory | ~50K | 0.76× |
The strongest cross-interests of the Jesus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Evangelism | Politics & Society | 3.50× | ||
| 02 | Lorde | Music & Radio | 3.16× | ||
| 03 | Evangelicalism | Politics & Society | 2.88× | ||
| 04 | Contemporary worship music | Music & Radio | 2.51× | ||
| 05 | New Testament | Politics & Society | 2.43× | ||
| 06 | Benjamin Netanyahu | Politics & Society | 2.26× | ||
| 07 | Faith | Politics & Society | 2.21× | ||
| 08 | Christmas tree | Kids & Family | 2.15× | ||
| 09 | Pentecost | Politics & Society | 2.13× | ||
| 10 | Eastern Orthodox Church | Politics & Society | 2.10× | ||
| 11 | Christmas Eve | Kids & Family | 2.09× | ||
| 12 | Prayer | Politics & Society | 2.00× | ||
| 13 | Deity | Politics & Society | 1.94× | ||
| 14 | Church (building) | Politics & Society | 1.76× | ||
| 15 | Billie Eilish | Music & Radio | 1.65× | ||
| 16 | God | Politics & Society | 1.63× | ||
| 17 | Ancient history | Politics & Society | 1.61× | ||
| 18 | Catholic Church | Politics & Society | 1.61× | ||
| 19 | Summer vacation | Travel & Leisure | 1.56× | ||
| 20 | Angel | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.27× | |
| Community Orientation | OPEN | 1.17× | |
| Tradition | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Early Adopter Mentality | POWER | 0.78× |
Jesus has an estimated audience of 3,344,606 people in Australia, concentrated in New South Wales and Victoria.
63.5% of Jesus fans are female, 36.5% are male, with an average age of 42.5 years.
Jesus fans show strongest brand affinity for Christmas tree (2.15×), Christmas Eve (2.09×), and God (1.63×) over the country average.
Jesus fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~900K), and Queensland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Jesus itself, the audience over-indexes on Christmas Eve (2.09×), God (1.63×), Benjamin Netanyahu (2.26×), and Summer vacation (1.56×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Jesus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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