A data profile of the people who buy, follow and care about Christmas Eve in Australia — modelled from more than twelve digital signal sources. Christmas Eve has an estimated audience of 2,318,238 people in Australia.
Christmas Eve has an estimated audience of 2,318,238 people in Australia. 66.7% are female, 33.3% are male, average age 43.1. Top brand affinities: Aldi, Jesus, Blanket, Wikipedia, Refrigerator.
Top brand affinities include Aldi, Jesus, Blanket, with strongest over-indexing on Aldi (2.01× the country average).
Demographically, the Christmas Eve audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Tradition.
The typical Christmas Eve fan in Australia is more female, around 43.1 years old, with strong Extroversion tendencies and a notable affinity for Aldi.
The key figures that characterise the Christmas Eve profile in Australia.
66.7% are female, 33.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 43.1 |
| Estimated audience size | 2,318,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Christmas Eve audience comes from Australia.
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 9.6% |
| Germany | 4.2% |
The strongest cross-interests of the Christmas Eve audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daft Punk | Music & Radio | 6.41× | ||
| 02 | Disney on Ice | Travel & Leisure | 5.27× | ||
| 03 | Blanket | Home & Garden | 2.30× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.15× | ||
| 05 | Jesus | Politics & Society | 2.09× | ||
| 06 | Britney Spears | Music & Radio | 2.02× | ||
| 07 | Aldi | Shopping | 2.01× | ||
| 08 | Day spa | Beauty & Wellness | 1.98× | ||
| 09 | Public security | Politics & Society | 1.95× | ||
| 10 | Fish and chips | Food & Beverages | 1.93× | ||
| 11 | Slow cooker | Food & Beverages | 1.92× | ||
| 12 | Employment agency | Business & Career | 1.86× | ||
| 13 | Wikipedia | Internet & Social Media | 1.84× | ||
| 14 | Zoo | Kids & Family | 1.79× | ||
| 15 | Expedia | Travel & Leisure | 1.72× | ||
| 16 | Refrigerator | Home & Garden | 1.68× | ||
| 17 | Real property | Home & Garden | 1.66× | ||
| 18 | Pastry | Food & Beverages | 1.52× | ||
| 19 | Espresso | Food & Beverages | 1.51× | ||
| 20 | Pharmacy | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.69× | |
| Tradition | CONSERVATISM | 1.43× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Risk Appetite | THRILL | 0.81× | |
| Pet Ownership | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Christmas Eve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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