A data profile of the people who buy, follow and care about Christmas Eve in Denmark — modelled from more than twelve digital signal sources. Christmas Eve has an estimated audience of 703,192 people in Denmark.
Christmas Eve has an estimated audience of 703,192 people in Denmark. 63.9% are female, 36.1% are male, average age 44.5. Top brand affinities: Knitting, Jesus, Tradition, Crime fiction, Ski resort.
Top brand affinities include Knitting, Jesus, Tradition, with strongest over-indexing on Knitting (1.51× the country average).
Demographically, the Christmas Eve audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Christmas Eve fan in Denmark is more female, around 44.5 years old, with strong Tradition tendencies and a notable affinity for Knitting.
The key figures that characterise the Christmas Eve profile in Denmark.
63.9% are female, 36.1% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 44.5 |
| Estimated audience size | 703,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Christmas Eve audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 9.6% |
| Germany | 4.2% |
The strongest cross-interests of the Christmas Eve audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Biotherm | Beauty & Wellness | 1.97× | ||
| 02 | Jesus | Politics & Society | 1.85× | ||
| 03 | Dermalogica | Beauty & Wellness | 1.83× | ||
| 04 | World Heritage Site | Politics & Society | 1.75× | ||
| 05 | Cupcake | Food & Beverages | 1.73× | ||
| 06 | Diaper | Kids & Family | 1.72× | ||
| 07 | Hyaluronan | Beauty & Wellness | 1.72× | ||
| 08 | Crime fiction | Literature | 1.64× | ||
| 09 | Lavazza | Food & Beverages | 1.62× | ||
| 10 | Contactless payment | Business & Career | 1.62× | ||
| 11 | Allergy | Health | 1.58× | ||
| 12 | Arthritis awareness | Health | 1.58× | ||
| 13 | Tradition | Politics & Society | 1.57× | ||
| 14 | Ski resort | Travel & Leisure | 1.57× | ||
| 15 | Baccarat | Games | 1.57× | ||
| 16 | Breast Cancer awareness | Health | 1.54× | ||
| 17 | Children's literature | Literature | 1.53× | ||
| 18 | Knitting | Home & Garden | 1.51× | ||
| 19 | romantic comedies | Movies & TV | 1.51× | ||
| 20 | Bronzing | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.57× | |
| Community Orientation | OPEN | 1.25× | |
| Price Sensitivity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.78× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Career Orientation | POWER | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Christmas Eve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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