A data profile of the people who buy, follow and care about Christmas Eve in Norway — modelled from more than twelve digital signal sources. Christmas Eve has an estimated audience of 582,948 people in Norway.
Christmas Eve has an estimated audience of 582,948 people in Norway. 66.4% are female, 33.6% are male, average age 44.5. Top brand affinities: Jesus, NASDAQ, Tradition, Cupcake, Children's literature.
Top brand affinities include Jesus, NASDAQ, Tradition, with strongest over-indexing on Jesus (1.81× the country average).
Demographically, the Christmas Eve audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Christmas Eve fan in Norway is more female, around 44.5 years old, with strong Tradition tendencies and a notable affinity for Jesus.
The key figures that characterise the Christmas Eve profile in Norway.
66.4% are female, 33.6% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 44.5 |
| Estimated audience size | 582,948 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Christmas Eve audience comes from Norway.
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 9.6% |
| Germany | 4.2% |
The strongest cross-interests of the Christmas Eve audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NASDAQ | Business & Career | 2.28× | ||
| 02 | Jesus | Politics & Society | 1.81× | ||
| 03 | Children's literature | Literature | 1.77× | ||
| 04 | Biotherm | Beauty & Wellness | 1.75× | ||
| 05 | Rum | Food & Beverages | 1.71× | ||
| 06 | Cupcake | Food & Beverages | 1.69× | ||
| 07 | Crime fiction | Literature | 1.69× | ||
| 08 | Full-size car | Cars & Mobility | 1.69× | ||
| 09 | Christmas market | Food & Beverages | 1.68× | ||
| 10 | Hyaluronan | Beauty & Wellness | 1.68× | ||
| 11 | Tradition | Politics & Society | 1.64× | ||
| 12 | Garden centre | Home & Garden | 1.62× | ||
| 13 | Cough | Health | 1.62× | ||
| 14 | Lip balm | Beauty & Wellness | 1.58× | ||
| 15 | Diaper | Kids & Family | 1.56× | ||
| 16 | Air fryer | Food & Beverages | 1.54× | ||
| 17 | Pollen | Health | 1.53× | ||
| 18 | Miele | Home & Garden | 1.53× | ||
| 19 | Health insurance | Business & Career | 1.52× | ||
| 20 | Non-alcoholic beverage | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.64× | |
| Community Orientation | OPEN | 1.38× | |
| Quality Awareness | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.69× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Indulgence | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Christmas Eve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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