A data profile of the people who buy, follow and care about Christmas Eve in Sweden — modelled from more than twelve digital signal sources. Christmas Eve has an estimated audience of 1,114,500 people in Sweden.
Christmas Eve has an estimated audience of 1,114,500 people in Sweden. 66.7% are female, 33.3% are male, average age 45.0. Top brand affinities: Real property, Knitting, Garden furniture, Tradition, Crime fiction.
Top brand affinities include Real property, Knitting, Garden furniture, with strongest over-indexing on Real property (2.38× the country average).
Demographically, the Christmas Eve audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Christmas Eve fan in Sweden is more female, around 45.0 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Christmas Eve profile in Sweden.
66.7% are female, 33.3% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 45.0 |
| Estimated audience size | 1,114,500 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Christmas Eve audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 34.3% |
| United Kingdom | 9.6% |
| Germany | 4.2% |
The strongest cross-interests of the Christmas Eve audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 2.68× | ||
| 02 | Ellen Pompeo | Movies & TV | 2.44× | ||
| 03 | Real property | Home & Garden | 2.38× | ||
| 04 | Children's literature | Literature | 1.93× | ||
| 05 | Tradition | Politics & Society | 1.83× | ||
| 06 | Jesus | Politics & Society | 1.77× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.75× | ||
| 08 | Cupcake | Food & Beverages | 1.71× | ||
| 09 | Diaper | Kids & Family | 1.71× | ||
| 10 | Christmas market | Food & Beverages | 1.67× | ||
| 11 | Crime fiction | Literature | 1.66× | ||
| 12 | Garden furniture | Home & Garden | 1.65× | ||
| 13 | Hormone | Health | 1.64× | ||
| 14 | Breast Cancer awareness | Health | 1.59× | ||
| 15 | Allergy | Health | 1.58× | ||
| 16 | Rum | Food & Beverages | 1.57× | ||
| 17 | Detective fiction | Literature | 1.55× | ||
| 18 | Elderly care | Health | 1.55× | ||
| 19 | Knitting | Home & Garden | 1.53× | ||
| 20 | Prosecco | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.83× | |
| Community Orientation | OPEN | 1.35× | |
| Price Sensitivity | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.69× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Career Orientation | POWER | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Christmas Eve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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