A data profile of the people who buy, follow and care about Jesus in South Africa — modelled from more than twelve digital signal sources. Jesus has an estimated audience of 1,563,442 people in South Africa.
Jesus has an estimated audience of 1,563,442 people in South Africa. 59.7% are female, 40.3% are male, average age 37.9. Top brand affinities: Prophet, Prophecy, Nazareth, Evangelism, Rabbi.
Top brand affinities include Prophet, Prophecy, Nazareth, with strongest over-indexing on Prophet (1.5× the country average).
Demographically, the Jesus audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Jesus fan in South Africa is more female, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for Prophet.
The key figures that characterise the Jesus profile in South Africa.
59.7% are female, 40.3% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 37.9 |
| Estimated audience size | 1,563,442 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 23% |
of the worldwide Jesus audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 29.2% |
| Brazil | 8.4% |
| Italy | 6.2% |
The strongest cross-interests of the Jesus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Peace and conflict studies | Politics & Society | 3.44× | ||
| 02 | Jesus in Islam | Politics & Society | 2.49× | ||
| 03 | Great Commission | Politics & Society | 2.08× | ||
| 04 | Tile-matching video game | Games | 1.99× | ||
| 05 | Judea | Travel & Leisure | 1.78× | ||
| 06 | Anointing | Politics & Society | 1.75× | ||
| 07 | Nazareth | Travel & Leisure | 1.74× | ||
| 08 | Salvation | Politics & Society | 1.72× | ||
| 09 | Miracle | Health | 1.70× | ||
| 10 | Evangelism | Politics & Society | 1.67× | ||
| 11 | Messiah | Politics & Society | 1.65× | ||
| 12 | Apocalypticism | Politics & Society | 1.64× | ||
| 13 | Rabbi | Politics & Society | 1.62× | ||
| 14 | Prophecy | Business & Career | 1.58× | ||
| 15 | Kingship and kingdom of God | Politics & Society | 1.58× | ||
| 16 | Ethiopian Airlines | Travel & Leisure | 1.57× | ||
| 17 | southern gospel music | Music & Radio | 1.54× | ||
| 18 | Lincoln Center | Arts & Culture | 1.52× | ||
| 19 | Baptism | Politics & Society | 1.51× | ||
| 20 | Prophet | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.65× | |
| Travelling | THRILL | 0.62× | |
| Social Media Usage | JOY | 0.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.33× | |
| Patriotism | CONSERVATISM | 0.37× | |
| Social Media Usage | JOY | 0.46× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Jesus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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