A data profile of the people who buy, follow and care about God in Ireland — modelled from more than twelve digital signal sources. God has an estimated audience of 763,834 people in Ireland.
God has an estimated audience of 763,834 people in Ireland. 75.9% are female, 24.1% are male, average age 43.2. Top brand affinities: Costa Coffee, Waxing, Manicure, Nail salon, Lipstick.
Top brand affinities include Costa Coffee, Waxing, Manicure, with strongest over-indexing on Costa Coffee (1.91× the country average).
Demographically, the God audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical God fan in Ireland is more female, around 43.2 years old, with strong Tradition tendencies and a notable affinity for Costa Coffee.
The key figures that characterise the God profile in Ireland.
75.9% are female, 24.1% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 43.2 |
| Estimated audience size | 763,834 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 27% |
of the worldwide God audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 6.4% |
| Brazil | 5.4% |
The strongest cross-interests of the God audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Coffee | Food & Beverages | 1.91× | ||
| 02 | Malta | Travel & Leisure | 1.91× | ||
| 03 | Rome | Travel & Leisure | 1.88× | ||
| 04 | Black cat | Pets & Animals | 1.79× | ||
| 05 | Twitch | Games | 1.75× | ||
| 06 | Target Corporation | Shopping | 1.75× | ||
| 07 | Smyths Toys Superstores | Shopping | 1.75× | ||
| 08 | Milan | Travel & Leisure | 1.74× | ||
| 09 | New Look | Fashion & Accessoires | 1.71× | ||
| 10 | British Shorthair | Pets & Animals | 1.71× | ||
| 11 | Luck | Health | 1.68× | ||
| 12 | Permanent makeup | Beauty & Wellness | 1.61× | ||
| 13 | Waxing | Beauty & Wellness | 1.60× | ||
| 14 | Shellac | Beauty & Wellness | 1.60× | ||
| 15 | Nail salon | Beauty & Wellness | 1.56× | ||
| 16 | Hair iron | Beauty & Wellness | 1.56× | ||
| 17 | Lipstick | Beauty & Wellness | 1.55× | ||
| 18 | Costume jewelry | Fashion & Accessoires | 1.53× | ||
| 19 | Manicure | Beauty & Wellness | 1.52× | ||
| 20 | BB cream | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.37× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Indulgence | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Extroversion | THRILL | 0.91× | |
| Pet Ownership | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for God. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.