A data profile of the people who buy, follow and care about God in South Africa — modelled from more than twelve digital signal sources. God has an estimated audience of 2,010,237 people in South Africa.
God has an estimated audience of 2,010,237 people in South Africa. 62.9% are female, 37.1% are male, average age 36.2. Top brand affinities: NASCAR, United Airlines, God in Islam, Stevia, New England Revolution.
Top brand affinities include NASCAR, United Airlines, God in Islam, with strongest over-indexing on NASCAR (1.53× the country average).
Demographically, the God audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Spirituality, Indulgence.
The typical God fan in South Africa is more female, around 36.2 years old, with strong Spirituality tendencies and a notable affinity for NASCAR.
The key figures that characterise the God profile in South Africa.
62.9% are female, 37.1% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 36.2 |
| Estimated audience size | 2,010,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide God audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 6.4% |
| Brazil | 5.4% |
The strongest cross-interests of the God audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New England Revolution | Sports | 1.61× | ||
| 02 | God in Islam | Politics & Society | 1.59× | ||
| 03 | Schnapps | Food & Beverages | 1.58× | ||
| 04 | Stevia | Food & Beverages | 1.56× | ||
| 05 | Expo 2020 | Travel & Leisure | 1.54× | ||
| 06 | NASCAR | Sports | 1.53× | ||
| 07 | United Airlines | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.33× | |
| Indulgence | JOY | 1.30× | |
| Tradition | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Early Adopter Mentality | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for God. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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