A data profile of the people who buy, follow and care about Personal computer in Australia — modelled from more than twelve digital signal sources. Personal computer has an estimated audience of 2,678,107 people in Australia.
Personal computer has an estimated audience of 2,678,107 people in Australia. 43.0% are female, 57.0% are male, average age 39.7. Top brand affinities: Laptop, Peter Alexander, Steam, EB Games, Computer monitors.
Top brand affinities include Laptop, Peter Alexander, Steam, with strongest over-indexing on Laptop (3.47× the country average).
Demographically, the Personal computer audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
The typical Personal computer fan in Australia is more male, around 39.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Laptop.
The key figures that characterise the Personal computer profile in Australia.
43.0% are female, 57.0% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 39.7 |
| Estimated audience size | 2,678,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide Personal computer audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.0% |
| India | 6.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Personal computer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nvidia | Technology & Electronics | 4.32× | ||
| 02 | Motherboard | Technology & Electronics | 4.05× | ||
| 03 | Steam | Games | 3.87× | ||
| 04 | Laptop | Technology & Electronics | 3.47× | ||
| 05 | Electronic sports | Sports | 3.36× | ||
| 06 | Counter-Strike: Global Offensive | Games | 3.34× | ||
| 07 | Computer monitors | Technology & Electronics | 3.26× | ||
| 08 | Gaming computer | Technology & Electronics | 2.95× | ||
| 09 | Call of Duty | Games | 2.49× | ||
| 10 | Linux | Technology & Electronics | 2.33× | ||
| 11 | EB Games | Games | 2.32× | ||
| 12 | Bluetooth | Technology & Electronics | 2.19× | ||
| 13 | Computer hardware | Technology & Electronics | 2.18× | ||
| 14 | Desktop computers | Technology & Electronics | 2.12× | ||
| 15 | Wikipedia | Internet & Social Media | 1.89× | ||
| 16 | Action games | Games | 1.87× | ||
| 17 | Stranger Things | Movies & TV | 1.81× | ||
| 18 | Peter Alexander | Music & Radio | 1.61× | ||
| 19 | Piano | Music & Radio | 1.59× | ||
| 20 | Bass guitar | Music & Radio | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.37× | |
| Price Sensitivity | PREMIUM | 1.15× | |
| Indulgence | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Design Affinity | PREMIUM | 0.76× | |
| Tradition | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Personal computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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