A data profile of the people who buy, follow and care about Personal computer in Colombia — modelled from more than twelve digital signal sources. Personal computer has an estimated audience of 3,176,670 people in Colombia.
Personal computer has an estimated audience of 3,176,670 people in Colombia. 44.3% are female, 55.7% are male, average age 35.7. Top brand affinities: Retail banking, Projectors, Amazon Music, Hewlett-Packard, Dell.
Top brand affinities include Retail banking, Projectors, Amazon Music, with strongest over-indexing on Retail banking (1.52× the country average).
Demographically, the Personal computer audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Personal computer fan in Colombia is more male, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Retail banking.
The key figures that characterise the Personal computer profile in Colombia.
44.3% are female, 55.7% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 35.7 |
| Estimated audience size | 3,176,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Personal computer audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 15.0% |
| India | 6.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Personal computer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Projectors | Technology & Electronics | 1.73× | ||
| 02 | Mario Kart | Games | 1.71× | ||
| 03 | Overwatch (video game) | Games | 1.71× | ||
| 04 | Amazon Echo | Technology & Electronics | 1.69× | ||
| 05 | Fan convention | Movies & TV | 1.69× | ||
| 06 | Amazon Music | Music & Radio | 1.63× | ||
| 07 | Hewlett-Packard | Technology & Electronics | 1.62× | ||
| 08 | BMW i3 | Cars & Mobility | 1.62× | ||
| 09 | Dyson | Home & Garden | 1.61× | ||
| 10 | Sennheiser | Technology & Electronics | 1.61× | ||
| 11 | Will Ferrell | Movies & TV | 1.61× | ||
| 12 | Roller coaster | Travel & Leisure | 1.59× | ||
| 13 | 23andMe | Health | 1.58× | ||
| 14 | Dell | Technology & Electronics | 1.57× | ||
| 15 | Deep learning | Technology & Electronics | 1.57× | ||
| 16 | Wearable computer | Technology & Electronics | 1.56× | ||
| 17 | The Legend of Zelda | Games | 1.54× | ||
| 18 | Retail banking | Business & Career | 1.52× | ||
| 19 | Washington Commanders | Sports | 1.52× | ||
| 20 | Husqvarna | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.31× | |
| Career Orientation | POWER | 1.23× | |
| DIY Mentality | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.70× | |
| Creativity | OPEN | 0.76× | |
| Price Sensitivity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Personal computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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