A data profile of the people who buy, follow and care about Personal computer in Mexico — modelled from more than twelve digital signal sources. Personal computer has an estimated audience of 4,321,548 people in Mexico.
The average Personal computer fan in Mexico is 31.3 years old, more male, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (575.16× the country average).
Demographically, the Personal computer audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Personal computer fan in Mexico is more male, around 31.3 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Personal computer profile in Mexico.
44.0% are female, 56.0% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 31.3 |
| Estimated audience size | 4,321,548 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Personal computer audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 15.0% |
| India | 6.1% |
| Brazil | 4.6% |
Where the Personal computer audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Michoacan de Ocampo | ~200K | 1.22× | |
| 02 | Baja California | ~200K | 1.21× | |
| 03 | Yucatan | ~100K | 1.21× | |
| 04 | Nuevo Leon | ~300K | 1.13× | |
| 05 | Veracruz (state) | ~300K | 1.11× | |
| 06 | Chihuahua | ~200K | 1.09× | |
| 07 | Guerrero | ~100K | 1.09× | |
| 08 | Guanajuato | ~200K | 1.08× | |
| 09 | Jalisco | ~300K | 1.07× | |
| 10 | Baja California Sur | ~40K | 1.07× | |
| 11 | Distrito Federal | ~600K | 1.05× | |
| 12 | Puebla | ~200K | 1.00× | |
| 13 | Chiapas | ~100K | 1.00× | |
| 14 | Coahuila de Zaragoza | ~100K | 0.96× | |
| 15 | Sinaloa | ~100K | 0.95× | |
| 16 | Campeche | ~30K | 0.95× | |
| 17 | Morelos | ~70K | 0.93× | |
| 18 | Nayarit | ~40K | 0.92× | |
| 19 | Durango | ~50K | 0.91× | |
| 20 | State of Mexico | ~500K | 0.88× | |
| 21 | Colima | ~20K | 0.88× | |
| 22 | Hidalgo | ~90K | 0.87× | |
| 23 | Aguascalientes | ~50K | 0.86× | |
| 24 | Tlaxcala | ~40K | 0.86× | |
| 25 | Zacatecas | ~50K | 0.82× |
The strongest cross-interests of the Personal computer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 580.00× | ||
| 02 | Costa Rica | Travel & Leisure | 575.16× | ||
| 03 | Shopping and fashion | Shopping | 272.64× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 223.05× | ||
| 05 | Game consoles | Technology & Electronics | 149.13× | ||
| 06 | Valentine's Day | Kids & Family | 133.01× | ||
| 07 | Catholic Church | Politics & Society | 107.96× | ||
| 08 | Sarcasm | Politics & Society | 81.43× | ||
| 09 | Travel agency | Travel & Leisure | 75.94× | ||
| 10 | Broadcasting of sports events | Movies & TV | 66.79× | ||
| 11 | Mobile game | Games | 64.39× | ||
| 12 | Banana | Food & Beverages | 57.64× | ||
| 13 | Love & Sex | Kids & Family | 55.49× | ||
| 14 | El País | News | 53.98× | ||
| 15 | Dentistry | Business & Career | 53.98× | ||
| 16 | Multi-level marketing | Business & Career | 39.34× | ||
| 17 | Sexology | Kids & Family | 37.51× | ||
| 18 | Papaya | Food & Beverages | 37.51× | ||
| 19 | Breastfeeding | Kids & Family | 34.77× | ||
| 20 | Freeware | Technology & Electronics | 31.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 22.32× | |
| Travelling | THRILL | 19.75× | |
| Urban Lifestyle | OPEN | 3.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Pet Ownership | JOY | 0.85× | |
| Sustainability | BALANCE | 0.88× |
Personal computer has an estimated audience of 4,321,548 people in Mexico, concentrated in Distrito Federal and State of Mexico.
44.0% of Personal computer fans are female, 56.0% are male, with an average age of 31.3 years.
Personal computer fans show strongest brand affinity for Costa Rica (575.16×), Shopping and fashion (272.64×), and Game consoles (149.13×) over the country average.
Personal computer fans in Mexico are most concentrated in Distrito Federal (reach ~600K), State of Mexico (reach ~500K), and Jalisco (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Personal computer itself, the audience over-indexes on Shopping and fashion (272.64×), Game consoles (149.13×), Catholic Church (107.96×), and Exfoliation (cosmetology) (223.05×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Personal computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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