Personal computer Audience in Mexico
Personal computer has an estimated audience of 4,321,548 people in Mexico. 44.0% are female, 56.0% are male, average age 31.3. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Exfoliation (cosmetology).
The average Personal computer fan in Mexico is 31.3 years old, more male, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (575.16× the country average). Demographically, the Personal computer audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Personal computer fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 31.3 |
| Estimated audience size | 4,321,548 |
Audience persona
The typical Personal computer fan in Mexico is more male, around 31.3 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Personal computer fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | ~600K | 1.05× |
| State of Mexico | ~500K | 0.88× |
| Jalisco | ~300K | 1.07× |
| Nuevo Leon | ~300K | 1.13× |
| Veracruz (state) | ~300K | 1.11× |
| Puebla | ~200K | 1× |
| Guanajuato | ~200K | 1.08× |
| Baja California | ~200K | 1.21× |
| Michoacan de Ocampo | ~200K | 1.22× |
| Chihuahua | ~200K | 1.09× |
| Chiapas | ~100K | 1× |
| Coahuila de Zaragoza | ~100K | 0.96× |
| Guerrero | ~100K | 1.09× |
| Sinaloa | ~100K | 0.95× |
| Yucatan | ~100K | 1.21× |
| Hidalgo | ~90K | 0.87× |
| Morelos | ~70K | 0.93× |
| Durango | ~50K | 0.91× |
| Aguascalientes | ~50K | 0.86× |
| Zacatecas | ~50K | 0.82× |
| Tlaxcala | ~40K | 0.86× |
| Nayarit | ~40K | 0.92× |
| Baja California Sur | ~40K | 1.07× |
| Campeche | ~30K | 0.95× |
| Colima | ~20K | 0.88× |
Top brand affinities of Personal computer fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 575.16× | Travel & Leisure |
| Shopping and fashion | 272.64× | Shopping |
| Game consoles | 149.13× | Technology & Electronics |
| Catholic Church | 107.96× | Politics & Society |
| Exfoliation (cosmetology) | 223.05× | Beauty & Wellness |
| Sarcasm | 81.43× | Politics & Society |
| Mobile game | 64.39× | Games |
| Travel agency | 75.94× | Travel & Leisure |
| Valentine's Day | 133.01× | Kids & Family |
| Banana | 57.64× | Food & Beverages |
| El País | 53.98× | News |
| Dentistry | 53.98× | Business & Career |
| Broadcasting of sports events | 66.79× | Movies & TV |
| Daily Horoscope | 580× | Internet & Social Media |
| Love & Sex | 55.49× | Kids & Family |
| Freeware | 31.11× | Technology & Electronics |
| Sexology | 37.51× | Kids & Family |
| Papaya | 37.51× | Food & Beverages |
| Breastfeeding | 34.77× | Kids & Family |
| Multi-level marketing | 39.34× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 22.32 |
| Travelling | THRILL | 19.75 |
| Urban Lifestyle | OPEN | 3.86 |
| Risk Appetite | THRILL | 2.55 |
| Mindfulness | BALANCE | 1.53 |
| Career Orientation | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| India | 6.1% |
| Brazil | 4.6% |
See Personal computer audiences in other countries
- Personal computer — Germany
- Personal computer — United States
- Personal computer — United Kingdom
- Personal computer — France
- Personal computer — Italy
- Personal computer — Spain
- Personal computer — Brazil
- Personal computer — Japan
- Personal computer — South Korea
- Personal computer — India
- Personal computer — Canada
More Technology & Electronics audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Personal computer have in Mexico?
Personal computer has an estimated audience of 4,321,548 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Personal computer fans?
44.0% of Personal computer fans are female, 56.0% are male, with an average age of 31.3 years.
Which brands do Personal computer fans like most?
Personal computer fans show strongest brand affinity for Costa Rica (575.16×), Shopping and fashion (272.64×), and Game consoles (149.13×) over the country average.
Where do Personal computer fans live in Mexico?
Personal computer fans in Mexico are most concentrated in Distrito Federal (reach ~600K), State of Mexico (reach ~500K), and Jalisco (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Personal computer fans also like?
Beyond Personal computer itself, the audience over-indexes on Shopping and fashion (272.64×), Game consoles (149.13×), Catholic Church (107.96×), and Exfoliation (cosmetology) (223.05×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Personal computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.