A data profile of the people who buy, follow and care about Personal computer in Austria — modelled from more than twelve digital signal sources. Personal computer has an estimated audience of 836,541 people in Austria.
The average Personal computer fan in Austria is 38.1 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Billa (supermarket), WhatsApp, with strongest over-indexing on Kronen Zeitung (1.83× the country average).
Demographically, the Personal computer audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Personal computer fan in Austria is more male, around 38.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Personal computer profile in Austria.
40.2% are female, 59.8% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 38.1 |
| Estimated audience size | 836,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Personal computer audience comes from Austria.
| Country | Share |
|---|---|
| United States | 15.0% |
| India | 6.1% |
| Brazil | 4.6% |
Where the Personal computer audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Carinthia (state) | ~50K | 1.09× | |
| 02 | Upper Austria | ~100K | 1.08× | |
| 03 | Vorarlberg | ~30K | 1.05× | |
| 04 | Tyrol | ~60K | 1.02× | |
| 05 | Lower Austria | ~100K | 1.01× | |
| 06 | Vienna | ~200K | 0.97× | |
| 07 | Burgenland | ~20K | 0.94× | |
| 08 | Styria | ~100K | 0.93× | |
| 09 | Salzburg | ~50K | 0.90× |
The strongest cross-interests of the Personal computer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laptop | Technology & Electronics | 2.57× | ||
| 02 | Bet-at-home.com | Games | 2.36× | ||
| 03 | Gambling | Games | 2.30× | ||
| 04 | Viral video | Internet & Social Media | 2.23× | ||
| 05 | First-person shooter games | Games | 2.22× | ||
| 06 | Internet & Social Media | 2.17× | |||
| 07 | Instant messaging | Internet & Social Media | 2.13× | ||
| 08 | Transfermarkt | Sports | 2.13× | ||
| 09 | Toys | Games | 1.90× | ||
| 10 | Bicycle | Cars & Mobility | 1.84× | ||
| 11 | Kronen Zeitung | News | 1.83× | ||
| 12 | Politics | Politics & Society | 1.82× | ||
| 13 | Freeware | Technology & Electronics | 1.77× | ||
| 14 | Distilled beverage | Food & Beverages | 1.77× | ||
| 15 | Blues music | Music & Radio | 1.76× | ||
| 16 | Hobby | Home & Garden | 1.71× | ||
| 17 | Online games | Games | 1.69× | ||
| 18 | Hair products | Beauty & Wellness | 1.62× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.56× | ||
| 20 | Billa (supermarket) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.39× | |
| Community Orientation | OPEN | 1.31× | |
| Need for Security | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.85× | |
| Creativity | OPEN | 0.86× | |
| Sustainability | BALANCE | 0.88× |
Personal computer has an estimated audience of 836,541 people in Austria, concentrated in Vienna and Lower Austria.
40.2% of Personal computer fans are female, 59.8% are male, with an average age of 38.1 years.
Personal computer fans show strongest brand affinity for Kronen Zeitung (1.83×), Billa (supermarket) (1.51×), and WhatsApp (2.17×) over the country average.
Personal computer fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Personal computer itself, the audience over-indexes on Billa (supermarket) (1.51×), WhatsApp (2.17×), Politics (1.82×), and Instant messaging (2.13×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Personal computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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