A data profile of the people who buy, follow and care about Personal computer in Argentina — modelled from more than twelve digital signal sources. Personal computer has an estimated audience of 1,430,205 people in Argentina.
Personal computer has an estimated audience of 1,430,205 people in Argentina. 49.9% are female, 50.1% are male, average age 37.4. Top brand affinities: Microwave oven, Xbox, Fortnite, League of Legends, Minecraft.
Top brand affinities include Microwave oven, Xbox, Fortnite, with strongest over-indexing on Microwave oven (2.08× the country average).
Demographically, the Personal computer audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Personal computer fan in Argentina is balanced, around 37.4 years old, with strong Career Orientation tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Personal computer profile in Argentina.
49.9% are female, 50.1% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 37.4 |
| Estimated audience size | 1,430,205 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Personal computer audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 15.0% |
| India | 6.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Personal computer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solid-state drive | Technology & Electronics | 2.67× | ||
| 02 | Hewlett-Packard | Technology & Electronics | 2.17× | ||
| 03 | Counter-Strike: Global Offensive | Games | 2.15× | ||
| 04 | Microwave oven | Home & Garden | 2.08× | ||
| 05 | Will Ferrell | Movies & TV | 1.89× | ||
| 06 | Projectors | Technology & Electronics | 1.85× | ||
| 07 | The Legend of Zelda | Games | 1.85× | ||
| 08 | Electronic sports | Sports | 1.83× | ||
| 09 | League of Legends | Games | 1.74× | ||
| 10 | Call of Duty | Games | 1.74× | ||
| 11 | Xbox | Games | 1.72× | ||
| 12 | Dota 2 | Games | 1.67× | ||
| 13 | Lenovo | Technology & Electronics | 1.65× | ||
| 14 | Robotics | Technology & Electronics | 1.64× | ||
| 15 | World of Warcraft | Games | 1.61× | ||
| 16 | Fortnite | Games | 1.56× | ||
| 17 | Minecraft | Games | 1.54× | ||
| 18 | Nintendo Switch | Games | 1.53× | ||
| 19 | Sony | Technology & Electronics | 1.50× | ||
| 20 | Smartwatch | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.35× | |
| Early Adopter Mentality | POWER | 1.19× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Tradition | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Personal computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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