A data profile of the people who buy, follow and care about Personal computer in South Africa — modelled from more than twelve digital signal sources. Personal computer has an estimated audience of 945,662 people in South Africa.
Personal computer has an estimated audience of 945,662 people in South Africa. 47.3% are female, 52.7% are male, average age 35.5. Top brand affinities: Family car, Smart device, City car, Puma, High-net-worth individual.
Top brand affinities include Family car, Smart device, City car, with strongest over-indexing on Family car (1.79× the country average).
Demographically, the Personal computer audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical Personal computer fan in South Africa is balanced, around 35.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Family car.
The key figures that characterise the Personal computer profile in South Africa.
47.3% are female, 52.7% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 35.5 |
| Estimated audience size | 945,662 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 17% |
of the worldwide Personal computer audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 15.0% |
| India | 6.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Personal computer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Counter-Strike: Global Offensive | Games | 3.43× | ||
| 02 | Dota 2 | Games | 2.89× | ||
| 03 | Bologna F.C. 1909 | Sports | 2.41× | ||
| 04 | Projectors | Technology & Electronics | 2.37× | ||
| 05 | Fortnite | Games | 2.30× | ||
| 06 | Smart device | Technology & Electronics | 2.29× | ||
| 07 | Strategy games | Games | 2.07× | ||
| 08 | Puma | Fashion & Accessoires | 2.03× | ||
| 09 | High-net-worth individual | Business & Career | 2.03× | ||
| 10 | City car | Cars & Mobility | 1.87× | ||
| 11 | Online food ordering | Food & Beverages | 1.85× | ||
| 12 | Family car | Cars & Mobility | 1.79× | ||
| 13 | Role-playing games | Games | 1.73× | ||
| 14 | Fast casual restaurants | Food & Beverages | 1.66× | ||
| 15 | Computer hardware | Technology & Electronics | 1.61× | ||
| 16 | Business class | Travel & Leisure | 1.59× | ||
| 17 | Snapchat | Internet & Social Media | 1.58× | ||
| 18 | Retail banking | Business & Career | 1.55× | ||
| 19 | Pet store | Pets & Animals | 1.53× | ||
| 20 | Nightlife | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.54× | |
| Luxury Orientation | PREMIUM | 1.28× | |
| Quality Awareness | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Tradition | CONSERVATISM | 0.71× | |
| Creativity | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Personal computer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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