A data profile of the people who buy, follow and care about Herb in Indonesia — modelled from more than twelve digital signal sources. Herb has an estimated audience of 5,353,004 people in Indonesia.
Herb has an estimated audience of 5,353,004 people in Indonesia. 55.1% are female, 44.9% are male, average age 35.2. Top brand affinities: Traveloka, Kebaya, Herbalism, Travel Blogger, Milk.
Top brand affinities include Traveloka, Kebaya, Herbalism, with strongest over-indexing on Traveloka (2.02× the country average).
Demographically, the Herb audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Herb fan in Indonesia is more female, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Traveloka.
The key figures that characterise the Herb profile in Indonesia.
55.1% are female, 44.9% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 35.2 |
| Estimated audience size | 5,353,004 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Herb audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Herb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Herbalism | Health | 2.22× | ||
| 02 | Astro (Malaysian satellite television) | Movies & TV | 2.16× | ||
| 03 | Travel Blogger | Travel & Leisure | 2.10× | ||
| 04 | Traveloka | Travel & Leisure | 2.02× | ||
| 05 | Fast fashion | Fashion & Accessoires | 1.96× | ||
| 06 | Lottery | Games | 1.94× | ||
| 07 | Maybank | Business & Career | 1.92× | ||
| 08 | OPPO | Technology & Electronics | 1.84× | ||
| 09 | Life insurance | Business & Career | 1.83× | ||
| 10 | Innovation | Business & Career | 1.80× | ||
| 11 | Cancer awareness | Health | 1.77× | ||
| 12 | FamilyMart | Shopping | 1.76× | ||
| 13 | Cholesterol | Food & Beverages | 1.76× | ||
| 14 | Garuda Indonesia | Travel & Leisure | 1.73× | ||
| 15 | Kebaya | Fashion & Accessoires | 1.69× | ||
| 16 | Allkpop | Music & Radio | 1.69× | ||
| 17 | Scholarship | Kids & Family | 1.68× | ||
| 18 | Grilling | Food & Beverages | 1.67× | ||
| 19 | Bank Negara Indonesia | Business & Career | 1.58× | ||
| 20 | Milk | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.97× | |
| Tradition | CONSERVATISM | 1.69× | |
| Career Orientation | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Pet Ownership | JOY | 0.73× | |
| Extroversion | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Herb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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