A data profile of the people who buy, follow and care about Herb in Poland — modelled from more than twelve digital signal sources. Herb has an estimated audience of 1,488,727 people in Poland.
Herb has an estimated audience of 1,488,727 people in Poland. 74.1% are female, 25.9% are male, average age 45.4. Top brand affinities: Do it yourself (DIY), Lech Poznań, Onet.pl, Meat, Gazeta Wyborcza.
Top brand affinities include Do it yourself (DIY), Lech Poznań, Onet.pl, with strongest over-indexing on Do it yourself (DIY) (4.44× the country average).
Demographically, the Herb audience skews more female with an average age of 45.4, and over-indexes on personality traits such as DIY Mentality, Spirituality.
The typical Herb fan in Poland is more female, around 45.4 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Herb profile in Poland.
74.1% are female, 25.9% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 45.4 |
| Estimated audience size | 1,488,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Herb audience comes from Poland.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Herb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arab cuisine | Food & Beverages | 6.57× | ||
| 02 | Laundry detergent | Home & Garden | 5.42× | ||
| 03 | Toothpaste | Beauty & Wellness | 4.83× | ||
| 04 | Toothbrush | Beauty & Wellness | 4.76× | ||
| 05 | Do it yourself (DIY) | Home & Garden | 4.44× | ||
| 06 | Department store | Shopping | 4.20× | ||
| 07 | Meat | Food & Beverages | 2.80× | ||
| 08 | Cholesterol | Food & Beverages | 2.53× | ||
| 09 | Lech Poznań | Sports | 1.91× | ||
| 10 | Italian cuisine | Food & Beverages | 1.83× | ||
| 11 | Radio ZET | Music & Radio | 1.80× | ||
| 12 | Gazeta Wyborcza | News | 1.77× | ||
| 13 | Flower | Home & Garden | 1.65× | ||
| 14 | Financial services | Business & Career | 1.63× | ||
| 15 | Onet.pl | News | 1.57× | ||
| 16 | M jak miłość | Movies & TV | 1.57× | ||
| 17 | Polsat | Movies & TV | 1.57× | ||
| 18 | Kitchen | Home & Garden | 1.55× | ||
| 19 | Happiness | Health | 1.53× | ||
| 20 | Gdańsk | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.12× | |
| Spirituality | BALANCE | 1.58× | |
| Pet Ownership | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Risk Appetite | THRILL | 0.97× | |
| Luxury Orientation | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Herb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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