A data profile of the people who buy, follow and care about Sugar in Poland — modelled from more than twelve digital signal sources. Sugar has an estimated audience of 1,824,369 people in Poland.
Sugar has an estimated audience of 1,824,369 people in Poland. 73.2% are female, 26.8% are male, average age 39.3. Top brand affinities: Lech Poznań, Fast food, Catering, Rum, Distilled beverage.
Top brand affinities include Lech Poznań, Fast food, Catering, with strongest over-indexing on Lech Poznań (1.76× the country average).
Demographically, the Sugar audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Sustainability.
The typical Sugar fan in Poland is more female, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for Lech Poznań.
The key figures that characterise the Sugar profile in Poland.
73.2% are female, 26.8% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 39.3 |
| Estimated audience size | 1,824,369 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 24% |
of the worldwide Sugar audience comes from Poland.
| Country | Share |
|---|---|
| United States | 26.5% |
| United Kingdom | 5.2% |
| Italy | 4.4% |
The strongest cross-interests of the Sugar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kuchenne rewolucje | Movies & TV | 4.21× | ||
| 02 | Rum | Food & Beverages | 3.03× | ||
| 03 | Candy | Food & Beverages | 2.36× | ||
| 04 | Pastry | Food & Beverages | 2.32× | ||
| 05 | Catering | Food & Beverages | 2.14× | ||
| 06 | Starbucks | Food & Beverages | 2.13× | ||
| 07 | Cocktail | Food & Beverages | 2.07× | ||
| 08 | Viral video | Internet & Social Media | 2.00× | ||
| 09 | Meat | Food & Beverages | 1.92× | ||
| 10 | Primark | Shopping | 1.86× | ||
| 11 | Fast food | Food & Beverages | 1.80× | ||
| 12 | Pizza | Food & Beverages | 1.80× | ||
| 13 | Lech Poznań | Sports | 1.76× | ||
| 14 | M jak miłość | Movies & TV | 1.74× | ||
| 15 | Polsat | Movies & TV | 1.70× | ||
| 16 | Cyfrowy Polsat | Movies & TV | 1.65× | ||
| 17 | Distilled beverage | Food & Beverages | 1.64× | ||
| 18 | Child care | Kids & Family | 1.55× | ||
| 19 | Organic food | Food & Beverages | 1.52× | ||
| 20 | Renovation | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.32× | |
| Sustainability | BALANCE | 1.27× | |
| Extroversion | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.91× | |
| Social Media Usage | JOY | 0.95× | |
| Individualism | JOY | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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