A data profile of the people who buy, follow and care about Sugar in Colombia — modelled from more than twelve digital signal sources. Sugar has an estimated audience of 2,126,501 people in Colombia.
Sugar has an estimated audience of 2,126,501 people in Colombia. 62.3% are female, 37.7% are male, average age 35.3. Top brand affinities: Local food, Bank account, Single malt whisky, Diet food, Smoked meat.
Top brand affinities include Local food, Bank account, Single malt whisky, with strongest over-indexing on Local food (1.53× the country average).
Demographically, the Sugar audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Family Orientation.
The typical Sugar fan in Colombia is more female, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for Local food.
The key figures that characterise the Sugar profile in Colombia.
62.3% are female, 37.7% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 35.3 |
| Estimated audience size | 2,126,501 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Sugar audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 26.5% |
| United Kingdom | 5.2% |
| Italy | 4.4% |
The strongest cross-interests of the Sugar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thermomix | Home & Garden | 1.77× | ||
| 02 | Prosecco | Food & Beverages | 1.72× | ||
| 03 | Absolut Vodka | Food & Beverages | 1.69× | ||
| 04 | India Pale Ale | Food & Beverages | 1.68× | ||
| 05 | Dunkin' Donuts | Food & Beverages | 1.66× | ||
| 06 | Convenience food | Food & Beverages | 1.65× | ||
| 07 | Frozen yogurt | Food & Beverages | 1.64× | ||
| 08 | Superfood | Food & Beverages | 1.64× | ||
| 09 | Single malt whisky | Food & Beverages | 1.62× | ||
| 10 | Bombay Sapphire | Food & Beverages | 1.59× | ||
| 11 | Slow Food | Food & Beverages | 1.59× | ||
| 12 | Smoked meat | Food & Beverages | 1.56× | ||
| 13 | Bank account | Business & Career | 1.55× | ||
| 14 | Guinness | Food & Beverages | 1.55× | ||
| 15 | Diet food | Food & Beverages | 1.54× | ||
| 16 | Gluten-free diet | Food & Beverages | 1.54× | ||
| 17 | Local food | Food & Beverages | 1.53× | ||
| 18 | Miu Miu | Fashion & Accessoires | 1.52× | ||
| 19 | Kit Kat | Food & Beverages | 1.51× | ||
| 20 | Elderly care | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.45× | |
| Family Orientation | CONSERVATISM | 1.27× | |
| Community Orientation | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.68× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Social Media Usage | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.