Sugar Audience in Canada
Sugar has an estimated audience of 4,441,449 people in Canada. 63.7% are female, 36.3% are male, average age 41.2. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Local food, Real property, Bakery, Fast casual restaurants, Dairy Queen.
The average Sugar fan in Canada is 41.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Local food, Real property, Bakery, with strongest over-indexing on Local food (1.6× the country average). Demographically, the Sugar audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Sugar fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 41.2 |
| Estimated audience size | 4,441,449 |
Audience persona
The typical Sugar fan in Canada is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Local food.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,645,161 | 1.42× |
| British Columbia | 870,181 | 1.31× |
| Quebec | 708,384 | 0.67× |
| Alberta | 588,614 | 1.07× |
| Manitoba | 183,970 | 1.11× |
| Nova Scotia | 144,313 | 1.09× |
| Saskatchewan | 137,298 | 0.98× |
| New Brunswick | 96,792 | 0.94× |
| Newfoundland and Labrador | 56,464 | 0.84× |
| Prince Edward Island | 17,921 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 1.6× | Food & Beverages |
| Real property | 1.57× | Home & Garden |
| Bakery | 1.65× | Food & Beverages |
| Fast casual restaurants | 1.74× | Food & Beverages |
| Dairy Queen | 1.5× | Food & Beverages |
| Online food ordering | 1.69× | Food & Beverages |
| Ketone | 1.8× | Health |
| Rice | 2.05× | Food & Beverages |
| Natural skin care | 1.54× | Beauty & Wellness |
| Western Union | 1.51× | Business & Career |
| Cupcake | 1.53× | Food & Beverages |
| Non-alcoholic beverage | 1.91× | Food & Beverages |
| Microwave oven | 1.55× | Home & Garden |
| Blanket | 1.77× | Home & Garden |
| Espresso | 1.56× | Food & Beverages |
| Cappuccino | 1.73× | Food & Beverages |
| Red Lobster | 1.66× | Food & Beverages |
| Bored Panda | 1.71× | Internet & Social Media |
| Mineral water | 1.91× | Food & Beverages |
| Honey | 1.65× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| Tradition | CONSERVATISM | 1.23 |
| Community Orientation | OPEN | 1.16 |
| Design Affinity | PREMIUM | 1.15 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Family Orientation | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| United Kingdom | 5.2% |
| Italy | 4.4% |
See Sugar audiences in other countries
More Spice audiences in Canada
- Herb (2,828,418)
- Honey (1,485,362)
- Garlic (839,023)
- Vanilla (803,873)
- Chili pepper (739,476)
Frequently asked questions
How many fans does Sugar have in Canada?
Sugar has an estimated audience of 4,441,449 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Sugar fans?
63.7% of Sugar fans are female, 36.3% are male, with an average age of 41.2 years.
Which brands do Sugar fans like most?
Sugar fans show strongest brand affinity for Local food (1.6×), Real property (1.57×), and Bakery (1.65×) over the country average.
Where do Sugar fans live in Canada?
Sugar fans in Canada are most concentrated in Ontario (reach 2,645,161), British Columbia (reach 870,181), and Quebec (reach 708,384). These three regions account for the largest share of the active audience.
What other brands do Sugar fans also like?
Beyond Sugar itself, the audience over-indexes on Real property (1.57×), Bakery (1.65×), Fast casual restaurants (1.74×), and Dairy Queen (1.5×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Sugar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.