A data profile of the people who buy, follow and care about Herb in Australia — modelled from more than twelve digital signal sources. Herb has an estimated audience of 2,852,451 people in Australia.
Herb has an estimated audience of 2,852,451 people in Australia. 63.9% are female, 36.1% are male, average age 45.7. Top brand affinities: Australia Post, Aldi, Wikipedia, Refrigerator, WhatsApp.
Top brand affinities include Australia Post, Aldi, Wikipedia, with strongest over-indexing on Australia Post (1.75× the country average).
Demographically, the Herb audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Herb fan in Australia is more female, around 45.7 years old, with strong Tradition tendencies and a notable affinity for Australia Post.
The key figures that characterise the Herb profile in Australia.
63.9% are female, 36.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 45.7 |
| Estimated audience size | 2,852,451 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Herb audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.2% |
The strongest cross-interests of the Herb audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ginseng | Health | 5.71× | ||
| 02 | Turmeric | Food & Beverages | 2.98× | ||
| 03 | Frying pan | Home & Garden | 2.81× | ||
| 04 | Herbalism | Health | 2.28× | ||
| 05 | Hypermarket | Shopping | 2.28× | ||
| 06 | Microwave oven | Home & Garden | 2.07× | ||
| 07 | Honey | Food & Beverages | 1.97× | ||
| 08 | Wikipedia | Internet & Social Media | 1.93× | ||
| 09 | Aldi | Shopping | 1.76× | ||
| 10 | Australia Post | Business & Career | 1.75× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.74× | ||
| 12 | Hardware store | Home & Garden | 1.66× | ||
| 13 | Cappuccino | Food & Beverages | 1.66× | ||
| 14 | Blanket | Home & Garden | 1.65× | ||
| 15 | Forestry | Home & Garden | 1.62× | ||
| 16 | Street food | Food & Beverages | 1.60× | ||
| 17 | Internet & Social Media | 1.59× | |||
| 18 | Innovation | Business & Career | 1.59× | ||
| 19 | Refrigerator | Home & Garden | 1.53× | ||
| 20 | Pizza | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.39× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.82× | |
| Travelling | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Herb. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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