A data profile of the people who buy, follow and care about Fish in Indonesia — modelled from more than twelve digital signal sources. Fish has an estimated audience of 5,601,076 people in Indonesia.
Fish has an estimated audience of 5,601,076 people in Indonesia. 36.7% are female, 63.3% are male, average age 37.0. Top brand affinities: WhatsApp, Slot machine, Online poker, Coffee roasting, Pizza.
Top brand affinities include WhatsApp, Slot machine, Online poker, with strongest over-indexing on WhatsApp (1.52× the country average).
Demographically, the Fish audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Fish fan in Indonesia is more male, around 37.0 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Fish profile in Indonesia.
36.7% are female, 63.3% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 37.0 |
| Estimated audience size | 5,601,076 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Fish audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
The strongest cross-interests of the Fish audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coffee roasting | Food & Beverages | 2.77× | ||
| 02 | Borussia Dortmund | Sports | 2.59× | ||
| 03 | Slot machine | Games | 2.56× | ||
| 04 | Flower bouquet | Home & Garden | 2.56× | ||
| 05 | FC Bayern Munich | Sports | 2.45× | ||
| 06 | Fashion show | Fashion & Accessoires | 2.44× | ||
| 07 | Baby food | Kids & Family | 2.30× | ||
| 08 | Online poker | Games | 2.28× | ||
| 09 | Mobile gambling | Games | 2.28× | ||
| 10 | BTS | Music & Radio | 2.21× | ||
| 11 | Eyelash | Beauty & Wellness | 2.17× | ||
| 12 | Pizza | Food & Beverages | 2.16× | ||
| 13 | Charity and causes | Business & Career | 2.06× | ||
| 14 | Steak | Food & Beverages | 2.02× | ||
| 15 | Ice cream | Food & Beverages | 2.01× | ||
| 16 | Massively multiplayer online games | Games | 1.89× | ||
| 17 | Sneaker collecting | Fashion & Accessoires | 1.82× | ||
| 18 | Lipstick | Beauty & Wellness | 1.67× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Meat | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.55× | |
| Pet Ownership | JOY | 1.36× | |
| Early Adopter Mentality | POWER | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Creativity | OPEN | 0.84× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.