A data profile of the people who buy, follow and care about Fish in Australia — modelled from more than twelve digital signal sources. Fish has an estimated audience of 5,792,086 people in Australia.
Fish has an estimated audience of 5,792,086 people in Australia. 50.2% are female, 49.8% are male, average age 43.7. Top brand affinities: Real property, Wikipedia, Blanket, Salmon, Motorboat.
Top brand affinities include Real property, Wikipedia, Blanket, with strongest over-indexing on Real property (1.82× the country average).
Demographically, the Fish audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Individualism.
The typical Fish fan in Australia is balanced, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for Real property.
The key figures that characterise the Fish profile in Australia.
50.2% are female, 49.8% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 43.7 |
| Estimated audience size | 5,792,086 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Fish audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
The strongest cross-interests of the Fish audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Salmon | Food & Beverages | 2.24× | ||
| 02 | Tuna | Food & Beverages | 2.07× | ||
| 03 | Fish market | Food & Beverages | 2.02× | ||
| 04 | Shrimp | Food & Beverages | 1.91× | ||
| 05 | Oyster | Pets & Animals | 1.90× | ||
| 06 | Octopus | Pets & Animals | 1.86× | ||
| 07 | Real property | Home & Garden | 1.82× | ||
| 08 | Lobster | Food & Beverages | 1.82× | ||
| 09 | Aquarium | Pets & Animals | 1.73× | ||
| 10 | Fish and chips | Food & Beverages | 1.70× | ||
| 11 | Wagyu | Food & Beverages | 1.69× | ||
| 12 | Fly fishing | Sports | 1.64× | ||
| 13 | Motorboat | Cars & Mobility | 1.61× | ||
| 14 | Kayak | Travel & Leisure | 1.58× | ||
| 15 | Jason Momoa | Movies & TV | 1.57× | ||
| 16 | Michael J. Fox | Movies & TV | 1.56× | ||
| 17 | Wikipedia | Internet & Social Media | 1.54× | ||
| 18 | Blanket | Home & Garden | 1.54× | ||
| 19 | Scuba diving | Travel & Leisure | 1.50× | ||
| 20 | Public security | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.20× | |
| Individualism | JOY | 1.12× | |
| DIY Mentality | THRILL | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.85× | |
| Design Affinity | PREMIUM | 0.87× | |
| Career Orientation | POWER | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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