A data profile of the people who buy, follow and care about Fish in South Africa — modelled from more than twelve digital signal sources. Fish has an estimated audience of 1,612,832 people in South Africa.
Fish has an estimated audience of 1,612,832 people in South Africa. 53.8% are female, 46.2% are male, average age 38.9. Top brand affinities: Pet food, Ecotourism, Street food, Smoked meat, Zoo.
Top brand affinities include Pet food, Ecotourism, Street food, with strongest over-indexing on Pet food (1.57× the country average).
Demographically, the Fish audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Pet Ownership.
The typical Fish fan in South Africa is balanced, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Pet food.
The key figures that characterise the Fish profile in South Africa.
53.8% are female, 46.2% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 38.9 |
| Estimated audience size | 1,612,832 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 23% |
of the worldwide Fish audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
The strongest cross-interests of the Fish audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Angling | Sports | 2.27× | ||
| 02 | Smoked meat | Food & Beverages | 2.12× | ||
| 03 | Motorboat | Cars & Mobility | 1.82× | ||
| 04 | Malt whisky | Food & Beverages | 1.79× | ||
| 05 | Prosecco | Food & Beverages | 1.68× | ||
| 06 | Hostel | Travel & Leisure | 1.64× | ||
| 07 | Garden centre | Home & Garden | 1.64× | ||
| 08 | Frozen food | Food & Beverages | 1.63× | ||
| 09 | Singapore Airlines | Travel & Leisure | 1.62× | ||
| 10 | Single malt whisky | Food & Beverages | 1.61× | ||
| 11 | Urban agriculture | Business & Career | 1.61× | ||
| 12 | Diving | Sports | 1.60× | ||
| 13 | Pet food | Pets & Animals | 1.57× | ||
| 14 | Street food | Food & Beverages | 1.57× | ||
| 15 | Zoo | Kids & Family | 1.57× | ||
| 16 | Tom Hardy | Movies & TV | 1.57× | ||
| 17 | Birkenstock | Fashion & Accessoires | 1.54× | ||
| 18 | Ecotourism | Business & Career | 1.53× | ||
| 19 | Private equity | Business & Career | 1.51× | ||
| 20 | Ryan Gosling | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.57× | |
| Pet Ownership | JOY | 1.57× | |
| Sustainability | BALANCE | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Risk Appetite | THRILL | 0.72× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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