A data profile of the people who buy, follow and care about Fish in Colombia — modelled from more than twelve digital signal sources. Fish has an estimated audience of 2,591,938 people in Colombia.
Fish has an estimated audience of 2,591,938 people in Colombia. 51.3% are female, 48.7% are male, average age 37.0. Top brand affinities: Projectors, Smoked meat, Amazon Music, Guinness, Slow Food.
Top brand affinities include Projectors, Smoked meat, Amazon Music, with strongest over-indexing on Projectors (1.51× the country average).
Demographically, the Fish audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Career Orientation, Pet Ownership.
The typical Fish fan in Colombia is balanced, around 37.0 years old, with strong Career Orientation tendencies and a notable affinity for Projectors.
The key figures that characterise the Fish profile in Colombia.
51.3% are female, 48.7% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 37.0 |
| Estimated audience size | 2,591,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Fish audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.4% |
| Italy | 4.1% |
The strongest cross-interests of the Fish audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Guinness | Food & Beverages | 1.84× | ||
| 02 | Weber Grills | Home & Garden | 1.81× | ||
| 03 | 23andMe | Health | 1.68× | ||
| 04 | Lavazza | Food & Beverages | 1.66× | ||
| 05 | Discus throw | Sports | 1.64× | ||
| 06 | Amazon Music | Music & Radio | 1.63× | ||
| 07 | Slow Food | Food & Beverages | 1.62× | ||
| 08 | Smoked meat | Food & Beverages | 1.60× | ||
| 09 | Jean-Michel Jarre | Music & Radio | 1.59× | ||
| 10 | Häagen-Dazs | Food & Beverages | 1.59× | ||
| 11 | Freedom of thought | Politics & Society | 1.56× | ||
| 12 | Raw foodism | Food & Beverages | 1.55× | ||
| 13 | Washington Commanders | Sports | 1.53× | ||
| 14 | Fred Perry | Fashion & Accessoires | 1.52× | ||
| 15 | Fjällräven | Fashion & Accessoires | 1.52× | ||
| 16 | Blumenfans | Home & Garden | 1.52× | ||
| 17 | Projectors | Technology & Electronics | 1.51× | ||
| 18 | Ski jumping | Sports | 1.50× | ||
| 19 | Amiens SC | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.40× | |
| Pet Ownership | JOY | 1.23× | |
| Quality Awareness | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.69× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Social Media Usage | JOY | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Fish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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