A data profile of the people who buy, follow and care about Stove in India — modelled from more than twelve digital signal sources. Stove has an estimated audience of 5,612,681 people in India.
Stove has an estimated audience of 5,612,681 people in India. 34.6% are female, 65.4% are male, average age 34.0. Top brand affinities: Grilling, Microwave oven, Frying pan, Cutlery, Cabinetry.
Top brand affinities include Grilling, Microwave oven, Frying pan, with strongest over-indexing on Grilling (7.55× the country average).
Demographically, the Stove audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Stove fan in India is more male, around 34.0 years old, with strong Quality Awareness tendencies and a notable affinity for Grilling.
The key figures that characterise the Stove profile in India.
34.6% are female, 65.4% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 34.6% |
| Male | 65.4% |
| Average age | 34.0 |
| Estimated audience size | 5,612,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Stove audience comes from India.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 5.4% |
| India | 5.1% |
The strongest cross-interests of the Stove audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frying pan | Home & Garden | 9.34× | ||
| 02 | Cutlery | Home & Garden | 8.51× | ||
| 03 | Convenience food | Food & Beverages | 7.88× | ||
| 04 | Grilling | Food & Beverages | 7.55× | ||
| 05 | Microwave oven | Home & Garden | 7.30× | ||
| 06 | Blender | Home & Garden | 5.87× | ||
| 07 | Porcelain | Home & Garden | 5.80× | ||
| 08 | Juicer | Food & Beverages | 5.76× | ||
| 09 | Ryan Gosling | Movies & TV | 5.58× | ||
| 10 | Cabinetry | Home & Garden | 3.54× | ||
| 11 | Refrigerator | Home & Garden | 3.32× | ||
| 12 | Cupcake | Food & Beverages | 3.23× | ||
| 13 | Knitting | Home & Garden | 3.14× | ||
| 14 | Kitchenware | Home & Garden | 2.74× | ||
| 15 | Hobby | Home & Garden | 2.31× | ||
| 16 | Vegetable | Food & Beverages | 1.83× | ||
| 17 | Wikipedia | Internet & Social Media | 1.76× | ||
| 18 | Instant messaging | Internet & Social Media | 1.72× | ||
| 19 | Home Appliances | Home & Garden | 1.62× | ||
| 20 | Nutrient | Food & Beverages | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 4.49× | |
| Convenience Orientation | PREMIUM | 3.74× | |
| Indulgence | JOY | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.63× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Need for Security | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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