A data profile of the people who buy, follow and care about Stove in Spain — modelled from more than twelve digital signal sources. Stove has an estimated audience of 2,833,950 people in Spain.
Stove has an estimated audience of 2,833,950 people in Spain. 65.5% are female, 34.5% are male, average age 47.7. Top brand affinities: Microwave oven, HVAC, Kitchenware, Dishwasher, Pressure cooking.
Top brand affinities include Microwave oven, HVAC, Kitchenware, with strongest over-indexing on Microwave oven (29.35× the country average).
Demographically, the Stove audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Stove fan in Spain is more female, around 47.7 years old, with strong Quality Awareness tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Stove profile in Spain.
65.5% are female, 34.5% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 47.7 |
| Estimated audience size | 2,833,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 39% |
of the worldwide Stove audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 5.4% |
| India | 5.1% |
The strongest cross-interests of the Stove audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microwave oven | Home & Garden | 29.35× | ||
| 02 | Slow cooker | Food & Beverages | 22.26× | ||
| 03 | Pressure cooking | Home & Garden | 14.85× | ||
| 04 | Dishwasher | Home & Garden | 14.33× | ||
| 05 | HVAC | Home & Garden | 12.04× | ||
| 06 | Convenience food | Food & Beverages | 10.40× | ||
| 07 | Kitchenware | Home & Garden | 9.72× | ||
| 08 | Solar thermal collector | Home & Garden | 9.28× | ||
| 09 | Smart device | Technology & Electronics | 6.98× | ||
| 10 | Sunday Brunch | Kids & Family | 6.62× | ||
| 11 | Sustainable energy | Home & Garden | 4.94× | ||
| 12 | Tableware | Food & Beverages | 4.45× | ||
| 13 | Refrigerator | Home & Garden | 4.05× | ||
| 14 | Pasta | Food & Beverages | 4.03× | ||
| 15 | Renewable energy | Business & Career | 3.30× | ||
| 16 | Home Appliances | Home & Garden | 2.90× | ||
| 17 | Dinner | Food & Beverages | 2.80× | ||
| 18 | Aldi | Shopping | 2.79× | ||
| 19 | Apartment | Business & Career | 2.45× | ||
| 20 | Home improvement | Home & Garden | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.15× | |
| Convenience Orientation | PREMIUM | 3.05× | |
| Sustainability | BALANCE | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.78× | |
| Risk Appetite | THRILL | 0.80× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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