A data profile of the people who buy, follow and care about Kitchen stove in South Africa — modelled from more than twelve digital signal sources. Kitchen stove has an estimated audience of 969,064 people in South Africa.
Kitchen stove has an estimated audience of 969,064 people in South Africa. 68.1% are female, 31.9% are male, average age 38.2. Top brand affinities: Microwave oven, Pressure cooking, Kitchenware, Home Appliances, Airbnb.
Top brand affinities include Microwave oven, Pressure cooking, Kitchenware, with strongest over-indexing on Microwave oven (5.0× the country average).
Demographically, the Kitchen stove audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Kitchen stove fan in South Africa is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Microwave oven.
The key figures that characterise the Kitchen stove profile in South Africa.
68.1% are female, 31.9% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 38.2 |
| Estimated audience size | 969,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 21% |
of the worldwide Kitchen stove audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 26.3% |
| United Kingdom | 6.8% |
| Brazil | 5.6% |
The strongest cross-interests of the Kitchen stove audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pressure cooking | Home & Garden | 5.75× | ||
| 02 | Microwave oven | Home & Garden | 5.00× | ||
| 03 | Garden furniture | Home & Garden | 2.89× | ||
| 04 | Birkenstock | Fashion & Accessoires | 2.75× | ||
| 05 | Dishwasher | Home & Garden | 2.37× | ||
| 06 | Kitchenware | Home & Garden | 2.29× | ||
| 07 | Efficient energy use | Technology & Electronics | 2.29× | ||
| 08 | Department store | Shopping | 2.09× | ||
| 09 | Hardware store | Home & Garden | 2.03× | ||
| 10 | Bedroom furniture | Home & Garden | 1.96× | ||
| 11 | Crocs | Fashion & Accessoires | 1.85× | ||
| 12 | Innovation | Business & Career | 1.81× | ||
| 13 | Airbnb | Travel & Leisure | 1.60× | ||
| 14 | Grilling | Food & Beverages | 1.59× | ||
| 15 | Hypermarket | Shopping | 1.59× | ||
| 16 | Theme parks | Travel & Leisure | 1.59× | ||
| 17 | Home Appliances | Home & Garden | 1.57× | ||
| 18 | Renovation | Home & Garden | 1.57× | ||
| 19 | Bakery | Food & Beverages | 1.57× | ||
| 20 | Children's clothing | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.27× | |
| Quality Awareness | PREMIUM | 2.00× | |
| Convenience Orientation | PREMIUM | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.63× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Extroversion | THRILL | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Kitchen stove. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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