A data profile of the people who buy, follow and care about Sandton City in South Africa — modelled from more than twelve digital signal sources. Sandton City has an estimated audience of 1,109,722 people in South Africa.
Sandton City has an estimated audience of 1,109,722 people in South Africa. 58.3% are female, 41.7% are male, average age 38.2. Top brand affinities: Bedroom furniture, Efficient energy use, CC cream, Hermès, Terraced house.
Top brand affinities include Bedroom furniture, Efficient energy use, CC cream, with strongest over-indexing on Bedroom furniture (1.58× the country average).
Demographically, the Sandton City audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Sandton City fan in South Africa is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Sandton City profile in South Africa.
58.3% are female, 41.7% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 38.2 |
| Estimated audience size | 1,109,722 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 21% |
of the worldwide Sandton City audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 79.7% |
| United States | 4.7% |
| Botswana | 3.4% |
The strongest cross-interests of the Sandton City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 2.06× | ||
| 02 | Stella McCartney | Fashion & Accessoires | 2.00× | ||
| 03 | Tory Burch | Fashion & Accessoires | 1.98× | ||
| 04 | Montblanc (company) | Fashion & Accessoires | 1.88× | ||
| 05 | Vehicle leasing | Cars & Mobility | 1.86× | ||
| 06 | Breitling | Fashion & Accessoires | 1.77× | ||
| 07 | BMW 6 Series | Cars & Mobility | 1.74× | ||
| 08 | Terraced house | Home & Garden | 1.66× | ||
| 09 | Patek Philippe | Fashion & Accessoires | 1.66× | ||
| 10 | Miele | Home & Garden | 1.66× | ||
| 11 | Hermès | Fashion & Accessoires | 1.63× | ||
| 12 | Malt whisky | Food & Beverages | 1.63× | ||
| 13 | Hilton Hotels & Resorts | Travel & Leisure | 1.62× | ||
| 14 | Bedroom furniture | Home & Garden | 1.58× | ||
| 15 | Efficient energy use | Technology & Electronics | 1.55× | ||
| 16 | BMW 7 Series | Cars & Mobility | 1.55× | ||
| 17 | Hublot | Fashion & Accessoires | 1.53× | ||
| 18 | Single-family detached home | Home & Garden | 1.51× | ||
| 19 | Audi Q7 | Cars & Mobility | 1.51× | ||
| 20 | Singapore Airlines | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.45× | |
| Quality Awareness | PREMIUM | 1.41× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Spirituality | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Sandton City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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