Rascasse Audience Intelligence

Menlyn Park Audience in South Africa

A data profile of the people who buy, follow and care about Menlyn Park in South Africa — modelled from more than twelve digital signal sources. Menlyn Park has an estimated audience of 48,933 people in South Africa.

#3among Shopping mall in South Africa#900among POI in South Africa#141in Shopping

Menlyn Park has an estimated audience of 48,933 people in South Africa. 51.9% are female, 48.1% are male, average age 37.5. Top brand affinities: Children's clothing, Boutique hotel, Microwave oven, Cocktail, Outlet store.

Top brand affinities include Children's clothing, Boutique hotel, Microwave oven, with strongest over-indexing on Children's clothing (1.73× the country average).

Demographically, the Menlyn Park audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

The typical Menlyn Park fan in South Africa is balanced, around 37.5 years old, with strong Career Orientation tendencies and a notable affinity for Children's clothing.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Menlyn Park profile in South Africa.

Audience size
49K
in South Africa
Gender
51.9%♀
48.1% male
Age
37.5
average years
Country rank
#12286
POI in South Africa
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Menlyn Park fans

51.9% are female, 48.1% are male, average age 37.5.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Menlyn Park audience in South Africa
MetricValue
Female51.9%
Male48.1%
Average age37.5
Estimated audience size48,933
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Menlyn Park audience in South Africa
Age bracketShare%
16-1926%
20-2922%
30-3915%
40-4915%
50+22%
Fig. 04

Worldwide distribution

91.8%

of the worldwide Menlyn Park audience comes from South Africa.

Worldwide audience distribution share by country for Menlyn Park
CountryShare
South Africa91.8%
United States2.9%
Germany1.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Menlyn Park audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Menlyn Park audience
#·InterestCategoryAffinity×
01Maternity clothingFashion & Accessoires4.54×
02Outlet storeShopping2.81×
03Mineral waterFood & Beverages2.78×
04Boutique hotelTravel & Leisure2.42×
05ZooKids & Family2.32×
06British AirwaysTravel & Leisure2.32×
07Day spaBeauty & Wellness2.28×
08Department storeShopping2.15×
09Non-alcoholic beverageFood & Beverages2.05×
10EmiratesTravel & Leisure1.97×
11Microwave ovenHome & Garden1.91×
12Nail salonBeauty & Wellness1.91×
13Theme parksTravel & Leisure1.79×
14Children's clothingFashion & Accessoires1.73×
15ManicureBeauty & Wellness1.71×
16LacosteFashion & Accessoires1.67×
17CocktailFood & Beverages1.63×
18InnovationBusiness & Career1.56×
19CrocsFashion & Accessoires1.51×
20GinFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Menlyn Park audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Menlyn Park audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.54×
Quality AwarenessPREMIUM1.50×
Convenience OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Menlyn Park audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
Social Media UsageJOY0.76×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping mall audiences in South Africa

See Menlyn Park audiences in other countries

How to read this data

Audience size is the estimated number of people in South Africa who actively search for Menlyn Park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →