How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in South Africa who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in South Africa. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in South Africa, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in South Africa. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | SSandton City | 1.1M | 79.7% | 38.2 | 58.3% | Shopping mall |
| 2 | IIMM (Singapore) | 91k | 7.2% | 42.6 | 60.4% | Shopping mall |
| 3 | MMenlyn Park | 49k | 91.7% | 37.5 | 51.9% | Shopping mall |
| 4 | TTimes Square (Hong Kong) | 29k | 0.7% | 22.0 | 50.2% | Shopping mall |
| 5 | NNordiska Kompaniet | 18k | 1.0% | 44.3 | 73.3% | Shopping mall |
| 6 | GGaleries Lafayette | 17k | 0.1% | 34.2 | 64.0% | Shopping mall |
| 7 | JJem (shopping mall) | 14k | 1.0% | 36.2 | 66.5% | Shopping mall |
| 8 | MMall of the Emirates | 13k | 0.3% | 40.9 | 66.1% | Shopping mall |
| 9 | TThe Grove at Farmers Market | 13k | 2.4% | 45.6 | 72.3% | Shopping mall |
| 10 | PPondok Indah Mall | 8k | 0.5% | 29.0 | 46.0% | Shopping mall |
| 11 | MMall of America | 6.1k | 0.7% | 41.1 | 75.4% | Shopping mall |
| 12 | SSiam Paragon | 5.1k | 0.1% | 27.4 | 52.9% | Shopping mall |
| 13 | TThe Galleria (Houston) | 4.8k | 1.6% | 27.7 | 63.7% | Shopping mall |
| 14 | EEmporium Melbourne | 3.9k | 1.6% | 25.9 | 100.0% | Shopping mall |
| 15 | GGrand'Place | 2.9k | 0.0% | 38.4 | 59.2% | Shopping mall |
| 16 | Ccity mall | 2.6k | 0.5% | 28.4 | 39.2% | Shopping mall |
| 17 | WWestfield London | 2k | 0.3% | 39.6 | 71.2% | Shopping mall |
| 18 | DDiscovery Park (Hong Kong) | 1.6k | 0.5% | 40.4 | 69.0% | Shopping mall |
| 19 | PPavilion Kuala Lumpur | 1.5k | 0.1% | 35.3 | 53.8% | Shopping mall |
| 20 | PPlatinum Fashion Mall | 1.5k | 0.2% | 25.5 | 18.8% | Shopping mall |
| 21 | TThe Gardens Mall | 1.4k | 0.6% | 36.9 | 53.2% | Shopping mall |
| 22 | MMorocco Mall | 1.1k | 2.1% | 28.8 | 53.7% | Shopping mall |
| 23 | SSerravalle Designer Outlet | 1.1k | 0.2% | 44.6 | 66.7% | Shopping mall |
| 24 | CCentralWorld | 1.1k | 0.3% | 28.7 | 43.0% | Shopping mall |
| 25 | HHighpoint Shopping Centre | 1.1k | 0.1% | 30.6 | 45.1% | Shopping mall |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular shopping malls compiled?
Rascasse aggregates anonymized search-behavior signals across South Africa and ranks each shopping mall by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest shopping mall in South Africa?
Sandton City currently leads with an estimated audience of 1.1M people in South Africa.